In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress  here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Often Should You Scrub Your Email List
[00:40] Everyone believes you need a huge email list.
[00:45] If people don’t open your emails, there is no point to having them on the list.
[01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
[01:33] Eric purges his email list about once per month.
[01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
[01:58] Mailchimp doesn’t like you scrub your rolls.
[02:10] ConvertKit offers scrubbing automation.
[02:30] Neil’s list gets scrubbed daily.
[02:40] Make sure you send emails at least once per week.
[03:34] If Neil has a 31% open rate, he’s in good shape.
[03:55] If you have 15% or less, you may be losing revenue.
[04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
[04:55] This is because your emails will get marked as spam.
[05:05] That’s it for today!
[05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!  DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="https://docs.google.com/forms/d/e/1FAIpQLSegKGoOGZ2CfPUZjPMAMSWD_lBVKSSRym1HP57fQJV67oAwEw/viewform"> here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How Often Should You Scrub Your Email List
</li> <li>[00:40] Everyone believes you need a huge email list.</li> <li>[00:45] If people don’t open your emails, there is no point to having them on the list.</li> <li>[01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.</li> <li>[01:33] Eric purges his email list about once per month.</li> <li>[01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.</li> <li>[01:58] <a href="https://mailchimp.com/">Mailchimp</a> doesn’t like you scrub your rolls.</li> <li>[02:10] <a href="https://convertkit.com/">ConvertKit</a> offers scrubbing automation.</li> <li>[02:30] Neil’s list gets scrubbed daily.</li> <li>[02:40] Make sure you send emails at least once per week.</li> <li>[03:34] If Neil has a 31% open rate, he’s in good shape.</li> <li>[03:55] If you have 15% or less, you may be losing revenue.</li> <li>[04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.</li> <li>[04:55] This is because your emails will get marked as spam.</li> <li>[05:05] That’s it for today!</li> <li>[05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out <a href="http://singlegrain.com/dtla">this website</a> if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! <a href="https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> DM Eric</a> if you would like to participate in the VIP dinner.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads...

How Often Should You Scrub Your Email List | Ep. #991

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a5b15e3a-0c23-41c7-acea-b0d2004f75c3/transcript

Advertisement