All right, so we're gonna talk about why LinkedIn influencer ads might just be the thing that can help you drive more leads. So have you tried this out yet, Neil.

All right, so we're gonna talk about why LinkedIn influencer ads might just be the thing that can help you drive more leads. So have you tried this out yet, Neil.

I've messed around with it. I know you've run quite a bit of influencer Instagram ads. So how did it work for you?

I've messed around with it. I know you've run quite a bit of influencer Instagram ads. So how did it work for you?

Well, LinkedIn influencer ads.

Well, LinkedIn influencer ads.

Sorry, yeah I'm met.

Sorry, yeah I'm met.

Yeah you're good. You're good. So just so to just so everyone knows, the way this works is when you run a linked Let's say I write a block or sorry for blog post. Let's say I write a post on LinkedIn it does fairly well, or maybe I'm sharing a case study or something like that. As part of organization, I can sponsor any employees post. I could sponsor my post. I could sponsor anybody that works on the team. What I have to do is I need a request. Let's say I need a request for myself to sponsor, and then I need to approve it or employee needs to approve it. Basically, we are giving more airtime to whatever we think will perform well, whatever we think we should get more reach, and then that post will be just be promoted. Now, what what I did was recently, I just ran like a five hundred dollars test is small tests, right, and basically I talked about like a case study with like let's say, here's some results we got with programmatic SEO as an example, right, And so you know, here's step one, step four, step two. So here's a couple of things you can do. Blah blah blah. At the very end of it, there's a call to action saying, hey, by the way, if you need if you want to learn more about this stuff, you can subscribe to our email us. Or if you need help with this stuff, you can you know, go to go to you know, click on this link, right, and in that link itself, it links to the website and we have some UTM tracking parameter, so we're tracking if this ad actually generates leads. Right, So in five hundred dollars in spend, we generated five leads and one was super qualified. And that is the beauty of a new ad format when new people are testing it, so that I'll start with that first.

Yeah you're good. You're good. So just so to just so everyone knows, the way this works is when you run a linked Let's say I write a block or sorry for blog post. Let's say I write a post on LinkedIn it does fairly well, or maybe I'm sharing a case study or something like that. As part of organization, I can sponsor any employees post. I could sponsor my post. I could sponsor anybody that works on the team. What I have to do is I need a request. Let's say I need a request for myself to sponsor, and then I need to approve it or employee needs to approve it. Basically, we are giving more airtime to whatever we think will perform well, whatever we think we should get more reach, and then that post will be just be promoted. Now, what what I did was recently, I just ran like a five hundred dollars test is small tests, right, and basically I talked about like a case study with like let's say, here's some results we got with programmatic SEO as an example, right, And so you know, here's step one, step four, step two. So here's a couple of things you can do. Blah blah blah. At the very end of it, there's a call to action saying, hey, by the way, if you need if you want to learn more about this stuff, you can subscribe to our email us. Or if you need help with this stuff, you can you know, go to go to you know, click on this link, right, and in that link itself, it links to the website and we have some UTM tracking parameter, so we're tracking if this ad actually generates leads. Right, So in five hundred dollars in spend, we generated five leads and one was super qualified. And that is the beauty of a new ad format when new people are testing it, so that I'll start with that first.

So through our clients, we spend around sixty ish thousand dollars on this, and we've done a lot of tests. It's a it's a good ad format. Where we've struggled with is driving direct conversions into a purchase. Right, it's great to get more reach, it's great to get more people to get to know you, but we found that it's extremely effective to get people into a soft conversion. What I mean by a soft conversion is like a newsletter sign up, a webinar sign up, things like that. We're seeing it being really effective to drive leads to a purchase. At mass scale, We're not seeing it too effective, but we're actually seeing it really effective to let's say a webinar, and then from a webinar, a portion of those people end up turning into customers. I'm not talking about customers for ebook. I'm talking about actual you know, a customer for a security company or a hardware company or something that's more enterprising.

So through our clients, we spend around sixty ish thousand dollars on this, and we've done a lot of tests. It's a it's a good ad format. Where we've struggled with is driving direct conversions into a purchase. Right, it's great to get more reach, it's great to get more people to get to know you, but we found that it's extremely effective to get people into a soft conversion. What I mean by a soft conversion is like a newsletter sign up, a webinar sign up, things like that. We're seeing it being really effective to drive leads to a purchase. At mass scale, We're not seeing it too effective, but we're actually seeing it really effective to let's say a webinar, and then from a webinar, a portion of those people end up turning into customers. I'm not talking about customers for ebook. I'm talking about actual you know, a customer for a security company or a hardware company or something that's more enterprising.

So how would this look for a client?

So how would this look for a client?

So imagine what you did, but us helping a company do that right because they have people on their team who are influencers, Like imagine, you know, there's a lot of people who work for these companies like Gong or Cisco or Adobe or IBM or Microsoft. When they have fifty thousand employees hundred thousand employees, there's people within there who are quote unquote have massive followings on Instagram. So we do is we find the people within the organizations who are influencers, we work with them to run the campaigns. Got it.

So imagine what you did, but us helping a company do that right because they have people on their team who are influencers, Like imagine, you know, there's a lot of people who work for these companies like Gong or Cisco or Adobe or IBM or Microsoft. When they have fifty thousand employees hundred thousand employees, there's people within there who are quote unquote have massive followings on Instagram. So we do is we find the people within the organizations who are influencers, we work with them to run the campaigns. Got it.

Yeah, So I don't know if we're talking about the same thing here, but it's still it's still gated good data, nonetheless. But here's something else that you shall consider. Everyone should do this, by the way, it's I don't know if you're doing this yet with your LinkedIn Neil, but I had to change the link. This is a couple of weeks ago. And if you change it to you know a lot of people now when you're posting something right under your name, it says to visit my website. And I thought I had it on in the profile U r L, Right, but you actually have to adjustice and say like ad profile U r L and just put your website in there. But the cool thing is when you're running one of these influencer ads, I think they're like maybe they're called I don't think they're called sponsor posts. But anyway, so I.

Yeah, So I don't know if we're talking about the same thing here, but it's still it's still gated good data, nonetheless. But here's something else that you shall consider. Everyone should do this, by the way, it's I don't know if you're doing this yet with your LinkedIn Neil, but I had to change the link. This is a couple of weeks ago. And if you change it to you know a lot of people now when you're posting something right under your name, it says to visit my website. And I thought I had it on in the profile U r L, Right, but you actually have to adjustice and say like ad profile U r L and just put your website in there. But the cool thing is when you're running one of these influencer ads, I think they're like maybe they're called I don't think they're called sponsor posts. But anyway, so I.

Haven't done what's that I was saying. I haven't done that, but I'm gonna end up definitely checking it out.

Haven't done what's that I was saying. I haven't done that, but I'm gonna end up definitely checking it out.

Yeah, so I think they're called you know what they're called, Neil. They're called thought leader ads. That's what they're called. They're not influencer ads. Sorry for my bad everyone. They're called thought leader ads. So for a thought leader ad, if you're running these at the very top, when when people can see your posts, your name's there and this is visit my website, So that's that's a conversion in itself, right, that's a little micro conversion to get people to visit. And then to Neil's point, at the very bottom, you can say, hey, come to webinar, you're come into my email list or whatever, or you know, hey, get a free marketing plan. Right, those are all like you know, semisoft conversions at the end of the day. So anything else, the key is really.

Yeah, so I think they're called you know what they're called, Neil. They're called thought leader ads. That's what they're called. They're not influencer ads. Sorry for my bad everyone. They're called thought leader ads. So for a thought leader ad, if you're running these at the very top, when when people can see your posts, your name's there and this is visit my website, So that's that's a conversion in itself, right, that's a little micro conversion to get people to visit. And then to Neil's point, at the very bottom, you can say, hey, come to webinar, you're come into my email list or whatever, or you know, hey, get a free marketing plan. Right, those are all like you know, semisoft conversions at the end of the day. So anything else, the key is really.

Check out thet leader versions. I just think you're gonna end up not doing well if you're asking for a hard conversion, like a big ass. That's the easier way to put it. It just doesn't work well. People have to build a relationship and you need to build a deeper relationship with them off of LinkedIn to eventually end up converting.

Check out thet leader versions. I just think you're gonna end up not doing well if you're asking for a hard conversion, like a big ass. That's the easier way to put it. It just doesn't work well. People have to build a relationship and you need to build a deeper relationship with them off of LinkedIn to eventually end up converting.

Yeah, look, the reach is strong on LinkedIn right now, I think linkedin' is a good game to play. You know, we don't play it enough as we should. And so that is it for today. Please don't forget to rate, view, subscribe, and we'll see tomorrow

Yeah, look, the reach is strong on LinkedIn right now, I think linkedin' is a good game to play. You know, we don't play it enough as we should. And so that is it for today. Please don't forget to rate, view, subscribe, and we'll see tomorrow