Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Vital, and today we are going to talk about if adding more texts to a page always results in increased long tail traffic. So I'm going to go ahead and say, well, not always, but for most almost all cases I've seen yes. So I'll give you an example. You know, I always give the Wikipedia example of Abraham Lincoln. So first it started out with maybe two to three thousand words or so, then it went up to five thousand, then eight thousand, then it's maybe like eighteen thousand or something like that nowadays. And I take that result and then I look at, you know, the content that we've been upgrading on the single Green blog, for example, Almost every single time that we've we've upgraded, actually, I'm going to say every single time that we've added more texts to it, to something that's generating traffic, we've gotten a bump in traffic. At least on my end that I'm seeing probably at least a five percent bump in traffic, and in some cases we're getting, you know, twenty thirty forty to fifty one hundred percent increase in traffic or even more than that. So I think that's a good way to go about it. But I'm Neil, I'm not sure what you're seeing on your side. When I've I've done a lot of tests around this. When you add in more words, in a lot of cases, you won't get more long tail traffic. And the reason being is if those words and phrases aren't corely related to the original piece of content. Then your content's just going to be really broad. And I found in many cases when you do that, your traffic will go down. Whether it's head traffic or long tail traffic, it doesn't matter, it'll go down. If you also are updating content that has not rich snippets, I'm trying to figure. I forget what it's called. You know, when Google like takes it puts the information and a search result at the top. Ring zero, Yeah, ring zero, there you go. So when your rank zero, a lot of times when you update your content with more words, you'll lose it. And when you lose it, you'll get more or you'll get technically less traffic in general because it's hard to get it back. So the point I'm trying to make is, if you're going to do this and you want more long tail traffic, make sure you're not ring you're at ringk zero because you can lose it. And two, go to your Google Search console. Check out all the words and phrases that you have impressions for but are a low click through rate. Go adjust your title, tag, your meta description, and go take all the words and phrases that you barely mentioned, consider expanding on it. Make the article way more thorough, kind of like the Abraham Lincoln example Eric gave and then from there in general, yes, your long tail traffic should go up once you do the rewrite and you publish it. Then you go into Google Search console, then you go submit that page again. They'll crawl index it. Within a few weeks, you should notice the difference in traffic. Great. So there's not much more to add around this, but before we go, we have a ninety day free trial of crazy Egg to give to every single one of you, so you do not need to put in your credit card here and it's worth up to three thousand dollars. And to learn more, just go to single grain dot com slash giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Vital, and today we are going to talk about if adding more texts to a page always results in increased long tail traffic. So I'm going to go ahead and say, well, not always, but for most almost all cases I've seen yes. So I'll give you an example. You know, I always give the Wikipedia example of Abraham Lincoln. So first it started out with maybe two to three thousand words or so, then it went up to five thousand, then eight thousand, then it's maybe like eighteen thousand or something like that nowadays. And I take that result and then I look at, you know, the content that we've been upgrading on the single Green blog, for example, Almost every single time that we've we've upgraded, actually, I'm going to say every single time that we've added more texts to it, to something that's generating traffic, we've gotten a bump in traffic. At least on my end that I'm seeing probably at least a five percent bump in traffic, and in some cases we're getting, you know, twenty thirty forty to fifty one hundred percent increase in traffic or even more than that. So I think that's a good way to go about it. But I'm Neil, I'm not sure what you're seeing on your side. When I've I've done a lot of tests around this. When you add in more words, in a lot of cases, you won't get more long tail traffic. And the reason being is if those words and phrases aren't corely related to the original piece of content. Then your content's just going to be really broad. And I found in many cases when you do that, your traffic will go down. Whether it's head traffic or long tail traffic, it doesn't matter, it'll go down. If you also are updating content that has not rich snippets, I'm trying to figure. I forget what it's called. You know, when Google like takes it puts the information and a search result at the top. Ring zero, Yeah, ring zero, there you go. So when your rank zero, a lot of times when you update your content with more words, you'll lose it. And when you lose it, you'll get more or you'll get technically less traffic in general because it's hard to get it back. So the point I'm trying to make is, if you're going to do this and you want more long tail traffic, make sure you're not ring you're at ringk zero because you can lose it. And two, go to your Google Search console. Check out all the words and phrases that you have impressions for but are a low click through rate. Go adjust your title, tag, your meta description, and go take all the words and phrases that you barely mentioned, consider expanding on it. Make the article way more thorough, kind of like the Abraham Lincoln example Eric gave and then from there in general, yes, your long tail traffic should go up once you do the rewrite and you publish it. Then you go into Google Search console, then you go submit that page again. They'll crawl index it. Within a few weeks, you should notice the difference in traffic. Great. So there's not much more to add around this, but before we go, we have a ninety day free trial of crazy Egg to give to every single one of you, so you do not need to put in your credit card here and it's worth up to three thousand dollars. And to learn more, just go to single grain dot com slash giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School