In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That
• [00:30] Social platforms are auction-based, meaning prices will keep going up.
• [00:58] Optimize conversions to squeeze more revenue out of each visitor.
• [01:32] Experience a new form of shopping and selling using B8TA.
• [02:10] Experiment with product-led growth instead of paying per click.
• [03:38] The compounding effects of a solid SEO strategy.
• [03:47] Targeting people based on what parts of your site they interact on.
• [04:10] Rotating between different versions of an ad.
• [05:46] Partner with relevant products and splitting the costs.
• [04:42] That is it for today!
• [04:45] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

VWO

Optimizely

Google Optimize

B8TA

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• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

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