In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.

TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That
[00:30] Social platforms are auction-based, meaning prices will keep going up.
[00:58] Optimize conversions to squeeze more revenue out of each visitor.
[01:32] Experience a new form of shopping and selling using B8TA.
[02:10] Experiment with product-led growth instead of paying per click.
[03:38] The compounding effects of a solid SEO strategy.
[03:47] Targeting people based on what parts of your site they interact on.
[04:10] Rotating between different versions of an ad.
[05:46] Partner with relevant products and splitting the costs.
[04:42] That is it for today!
[04:45] Go to marketingschool.io/pro to learn more about our free community.



Links Mentioned in Today’s Episode:

VWO

Optimizely

Google Optimize

B8TA



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today. TIME-STAMPED SHOW NOTES: <ul> <li>[00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That</li> <li>[00:30] Social platforms are auction-based, meaning prices will keep going up.</li> <li>[00:58] Optimize conversions to squeeze more revenue out of each visitor.</li> <li>[01:32] Experience a new form of shopping and selling using B8TA.</li> <li>[02:10] Experiment with product-led growth instead of paying per click.</li> <li>[03:38] The compounding effects of a solid SEO strategy.</li> <li>[03:47] Targeting people based on what parts of your site they interact on.</li> <li>[04:10] Rotating between different versions of an ad.</li> <li>[05:46] Partner with relevant products and splitting the costs.</li> <li>[04:42] That is it for today!</li> <li>[04:45] Go to <a href="http://marketingschool.io/pro">marketingschool.io/pro</a> to learn more about our free community.</li> </ul>   Links Mentioned in Today’s Episode: <a href="https://vwo.com/">VWO</a> <a href="https://www.optimizely.com/">Optimizely</a> <a href="https://marketingplatform.google.com/about/optimize/">Google Optimize</a> <a href="https://b8ta.com/">B8TA</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down...

Ad Costs Will Continue To Skyrocket, Here’s How To Fix That #1682

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fc92b0f9-2561-41b3-940c-b0d20024e03e/transcript

Advertisement