Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pattal and today we're going to give you seven simple hacks to generate more up sells. So hack number one very simple. If someone is buying from me, you've collected a credit card information already, just add an order bump or just add an up sell right after. You can put it on the thank you page. Afterwards, or you can be even more aggressive. I have a thank you page and then of a thank you thank you page, right, so so two pages after that is going to increase your cart value. The biggest thing that most people don't realize with up cells is they won't work unless you're offering speed and automation. So whatever product they're buying, let's say it's wrinkle cream, if your upsell lets them get the results faster where the wrinkles go away quicker, or your up sell is automated where it's like hey, with less effort, you can remove your wrinkles, it's not going to do well. You need those two things, either one or the other, or ideally built speed and automation. When you have speed and automation, I've seen upsell take rates of up to fifty five percent even when the product that they're upselling costs more than the original. Yeah, and so also, I mean, if you're going to put an upsell offer out there, make sure you have some kind of urgency built into it, right, maybe there's a countdown or something like that, and make sure, I mean, ideally it's not something where you're manipulating people, where it's actually expiring and it is going to go away. That is going to get people to take an action because people are lazy and people are also busy. The what are we on number four for checkout bumps, Eric briefly mentioned this kind of in this person when he's talking about upsals on thank you pages and you can keep having more and more offers. Click funnels does a good job of this. When you're checking out on click Funnels, they have like an ebook offer something that's massively discounted, and it's on that thank you page right before not thank you page, but it's on the checkout page right before the buy butte where they just select a little tickbox and they can buy something that's really affordable. The cool part about this is that helps pay for a lot of your marketing efforts. It's not a big revenue driver, but it helps reduce the cost to acquire a customer. Yeah, and also kind of similar vein this is number five, right, yeah, number five? Okay, so number five, I mean, if you're going to upsell, what if they don't take the up cell considered down selling too, so click funnels actually does a good job of that this too. Most some people aren't ready and but you can actually push them to another offer. If you have something else to offer, go ahead and send it to them. Number six, use Google Correlate. Google Correlate you can end up typing in the keywords whatever is related to your main product or service that you're selling, and within Google Correlate you can put a plus you know two or plus three and that'll mean here are all the search terms people are typing in. Two weeks later or two months later, you can eed this like weeks or months. This will tell you what people are looking for right after they buy your product, and it gives you all the correlation percentages or numbers. I'm not a mathematician, but if you take that data because it's telling you what they're looking for after someone buys a product within your space, and make sure your upsell is related to that product, you are going to have a much easier time generating more sales. Yeah, and number seven, well this kind of goes without saying, but make your make sure that your upsell is relevant. Like if Meal sells an SEO course and then the next thing he sells is he tries to sell you like I don't know, like vitamins or something like how does that make any sense for design? Right? Yeah, it's funny because you can actually do it that way. If someone sells a se O course and then they sell you designed, it's not going to work. But if you sell a design course and then you say, hey, now that you know design, check out SEO, that could work. Yeah, it's got it. Look, it's got to be somehow correlated, and it doesn't. It can't just feel off right, So it's like where it does come from? Right, So anyway, make sure things are relevant. And I think that's seven right now, Yeah, that's seven. That's seven. So go to single grain dot com slash survey. Look, take two minutes. I know, look, it's taking some time out of your life, but it is going to make this experience a lot better for you. It's going to make this podcast better for you. So, by this session of Marketing School has come to a close, be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on marketing school,

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pattal and today we're going to give you seven simple hacks to generate more up sells. So hack number one very simple. If someone is buying from me, you've collected a credit card information already, just add an order bump or just add an up sell right after. You can put it on the thank you page. Afterwards, or you can be even more aggressive. I have a thank you page and then of a thank you thank you page, right, so so two pages after that is going to increase your cart value. The biggest thing that most people don't realize with up cells is they won't work unless you're offering speed and automation. So whatever product they're buying, let's say it's wrinkle cream, if your upsell lets them get the results faster where the wrinkles go away quicker, or your up sell is automated where it's like hey, with less effort, you can remove your wrinkles, it's not going to do well. You need those two things, either one or the other, or ideally built speed and automation. When you have speed and automation, I've seen upsell take rates of up to fifty five percent even when the product that they're upselling costs more than the original. Yeah, and so also, I mean, if you're going to put an upsell offer out there, make sure you have some kind of urgency built into it, right, maybe there's a countdown or something like that, and make sure, I mean, ideally it's not something where you're manipulating people, where it's actually expiring and it is going to go away. That is going to get people to take an action because people are lazy and people are also busy. The what are we on number four for checkout bumps, Eric briefly mentioned this kind of in this person when he's talking about upsals on thank you pages and you can keep having more and more offers. Click funnels does a good job of this. When you're checking out on click Funnels, they have like an ebook offer something that's massively discounted, and it's on that thank you page right before not thank you page, but it's on the checkout page right before the buy butte where they just select a little tickbox and they can buy something that's really affordable. The cool part about this is that helps pay for a lot of your marketing efforts. It's not a big revenue driver, but it helps reduce the cost to acquire a customer. Yeah, and also kind of similar vein this is number five, right, yeah, number five? Okay, so number five, I mean, if you're going to upsell, what if they don't take the up cell considered down selling too, so click funnels actually does a good job of that this too. Most some people aren't ready and but you can actually push them to another offer. If you have something else to offer, go ahead and send it to them. Number six, use Google Correlate. Google Correlate you can end up typing in the keywords whatever is related to your main product or service that you're selling, and within Google Correlate you can put a plus you know two or plus three and that'll mean here are all the search terms people are typing in. Two weeks later or two months later, you can eed this like weeks or months. This will tell you what people are looking for right after they buy your product, and it gives you all the correlation percentages or numbers. I'm not a mathematician, but if you take that data because it's telling you what they're looking for after someone buys a product within your space, and make sure your upsell is related to that product, you are going to have a much easier time generating more sales. Yeah, and number seven, well this kind of goes without saying, but make your make sure that your upsell is relevant. Like if Meal sells an SEO course and then the next thing he sells is he tries to sell you like I don't know, like vitamins or something like how does that make any sense for design? Right? Yeah, it's funny because you can actually do it that way. If someone sells a se O course and then they sell you designed, it's not going to work. But if you sell a design course and then you say, hey, now that you know design, check out SEO, that could work. Yeah, it's got it. Look, it's got to be somehow correlated, and it doesn't. It can't just feel off right, So it's like where it does come from? Right, So anyway, make sure things are relevant. And I think that's seven right now, Yeah, that's seven. That's seven. So go to single grain dot com slash survey. Look, take two minutes. I know, look, it's taking some time out of your life, but it is going to make this experience a lot better for you. It's going to make this podcast better for you. So, by this session of Marketing School has come to a close, be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on marketing school,