This is not my normal type of podcast! I wanted to share with you some of my new book Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. And I don’t think I’ve ever listened to a podcast that’s just the author reading out a chapter - but I did ask my incredible Facebook community if they thought it was ok, and they said yes - so here we go!

This podcast is me reading Chapter Two of Be a Spider, Build a Web. It’s a breakdown of why our content marketing strategy is like a spiders web, and the different elements you need to create a strong and converting content strategy.

For all of us, our content marketing activity will be different. We’re at different stages, have different resources and skill levels, and we have very different budgets! But all of us need to think of our content marketing as being a connected web of everything we say and do, on every different platform or outlet we use.

So I hope you enjoy this reading of chapter two. (and yes, I’m a marketer, so of course I’ve got a link to the book in the show notes if you liked it)

Normal podcasty-moments start up again next week! 

In this episode we cover:
Why I felt the need to write a book
How content marketing is like a spider’s web
Why we need to always start with the anchor point
How a spider web is a little bit like a funnel
Why we all have different radius lines on our web
What to do when someone enters our content strategy web





Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

This is not my normal type of podcast! I wanted to share with you some of my new book Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. And I don&rsquo;t think I&rsquo;ve ever listened to a podcast that&rsquo;s just the author reading out a chapter - but I did ask my incredible Facebook community if they thought it was ok, and they said yes - so here we go!
This podcast is me reading Chapter Two of Be a Spider, Build a Web. It&rsquo;s a breakdown of why our content marketing strategy is like a spiders web, and the different elements you need to create a strong and converting content strategy.
For all of us, our content marketing activity will be different. We&rsquo;re at different stages, have different resources and skill levels, and we have very different budgets! But all of us need to think of our content marketing as being a connected web of everything we say and do, on every different platform or outlet we use.
So I hope you enjoy this reading of chapter two. (and yes, I&rsquo;m a marketer, so of course I&rsquo;ve got a link to the book in the show notes if you liked it)
Normal podcasty-moments start up again next week!&nbsp;
In this episode we cover:
<ul>
<li aria-level="1">Why I felt the need to write a book</li>
<li aria-level="1">How content marketing is like a spider&rsquo;s web</li>
<li aria-level="1">Why we need to always start with the anchor point</li>
<li aria-level="1">How a spider web is a little bit like a funnel</li>
<li aria-level="1">Why we all have different radius lines on our web</li>
<li aria-level="1">What to do when someone enters our content strategy web</li>
</ul>
 
Important Links
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel&rsquo;s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

MAP IT Marketing

Why Your Content Marketing Strategy is Like a Spider's Web

Today I’m putting on my (slightly reluctant) “let’s be responsible adults” hat to talk about something I’ve been thinking about a lot lately: how we’re using AI ( things like ChatGPT and image generators ) and what it’s actually costing us.

Not just in money or time… but in terms of the environment, our brains, and the integrity of the content we put out into the world.

Now before you roll your eyes and think I’ve joined the fun police – don’t worry, I’m not here to tell you to stop using AI altogether. I use it!  - in fact ChatGPT helped me plan this very episode after I tried and failed to find the right research for this podcast ep. 

But I am here to make the case for using it with intention.

Every cheeky AI-generated image or endless scroll of prompts can rack up serious environmental costs. We're using eye-watering amounts of water and energy. And even beyond that, there’s something about outsourcing all our thinking to tools like this that might just be… well, dumbing us down a little.

So in this episode, I’m diving into:


The hidden environmental impact of AI use (water, power, and more)


How AI can either enhance or erode our creativity + intelligence


What mindful, ethical use of AI might actually look like for business owners like us


Why I care about this not just as a creator, but as a parent and a human on this planet

This is one of those slightly chewy convos, but I promise it’s not all doom and gloom. We can keep creating in ways that reflect who we really are and use technology to do it, but all in a more mindful way. Right? 

Today I&rsquo;m putting on my (slightly reluctant) &ldquo;let&rsquo;s be responsible adults&rdquo; hat to talk about something I&rsquo;ve been thinking about&nbsp;a lot lately: how we&rsquo;re using AI ( things like ChatGPT and image generators ) and what it&rsquo;s actually costing us.
Not just in money or time&hellip; but in terms of the environment, our brains, and the integrity of the content we put out into the world.
Now before you roll your eyes and think I&rsquo;ve joined the fun police &ndash; don&rsquo;t worry, I&rsquo;m not here to tell you to stop using AI altogether. I use it!&nbsp; - in fact ChatGPT helped me plan this very episode after I tried and failed to find the right research for this podcast ep.&nbsp;
But I am here to make the case for using it with intention.
Every cheeky AI-generated image or endless scroll of prompts can rack up serious environmental costs. We're using eye-watering amounts of water and energy. And even beyond that, there&rsquo;s something about outsourcing all our thinking to tools like this that might just be&hellip; well, dumbing us down a little.
So in this episode, I&rsquo;m diving into:
<ul data-start="1282" data-end="1606">
<li data-start="1282" data-end="1356">
The hidden environmental impact of AI use (water, power, and more)
</li>
<li data-start="1357" data-end="1427">
How AI can either enhance or erode our creativity + intelligence
</li>
<li data-start="1428" data-end="1514">
What mindful, ethical use of AI might actually look like for business owners like us
</li>
<li data-start="1515" data-end="1606">
Why I care about this not just as a creator, but as a parent and a human on this planet
</li>
</ul>
This is one of those slightly chewy convos, but I promise it&rsquo;s not all doom and gloom. We can keep creating in ways that reflect who we really are and use technology to do it, but all in a more mindful way. Right?&nbsp;

Why I'm not making a BARBIE AI version of myself for my marketing (and other AI thoughts)

Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty? In today's episode, we're diving into the fascinating world of Self-Perception Theory. It's a clever bit of marketing psychology that helps people see themselves differently based on simple actions they've taken (even if they're small and free!).

We'll explore how these small commitments can shift people's perception, making them feel more aligned with your brand and more likely to become loyal customers. I'll share practical tips on using micro-actions, freebies, and community building to nurture this psychological shift.

Tune in to discover:


Why offering free resources isn't just about lead generation.


How tiny commitments lead to bigger brand loyalty.


Ways to tap into your audience's aspirational identities.


Real-life examples of Self-Perception Theory at work.

It's all about helping your audience feel great about aligning with you, one small step at a time

 

 

Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty? In today's episode, we're diving into the fascinating world of Self-Perception Theory. It's a clever bit of marketing psychology that helps people see themselves differently based on simple actions they've taken (even if they're small and free!).
We'll explore how these small commitments can shift people's perception, making them feel more aligned with your brand and more likely to become loyal customers. I'll share practical tips on using micro-actions, freebies, and community building to nurture this psychological shift.
Tune in to discover:
<ul data-spread="false">
<li>
Why offering free resources isn't just about lead generation.
</li>
<li>
How tiny commitments lead to bigger brand loyalty.
</li>
<li>
Ways to tap into your audience's aspirational identities.
</li>
<li>
Real-life examples of Self-Perception Theory at work.
</li>
</ul>
It's all about helping your audience feel great about aligning with you, one small step at a time
&nbsp;
&nbsp;

Marketing Psychology: How to Harness Self-Perception Theory to Grow Your Business

Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?)

 This week we're diving into the tricky, uncomfortable feeling of shame, especially when it's been unfairly placed on us. And how to get over it so it doesn't affect us showing up for our business. 

I'm sharing a personal story about how shame stopped me dead in my tracks with a project I truly loved, and how I've begun to move through it.

We'll talk openly about:


Why shame hits so hard, especially when it comes from someone we care about.


How to tell the difference between genuine criticism and unfair shaming.


Practical tools I'm using right now to push past shame and reclaim my joy.


The power of reframing, compassion, and—yes—even a good nap.

Because let's face it, life's way too short to let someone else's mean moment rob us of our creativity and joy.

We've got stuff to do - and we can't do it if we're crippled by shame. 

Yeah?

Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?)
&nbsp;This week we're diving into the tricky, uncomfortable feeling of shame, especially when it's been unfairly placed on us. And how to get over it so it doesn't affect us showing up for our business.&nbsp;
I'm sharing a personal story about how shame stopped me dead in my tracks with a project I truly loved, and how I've begun to move through it.
We'll talk openly about:
<ul data-spread="false">
<li>
Why shame hits so hard, especially when it comes from someone we care about.
</li>
<li>
How to tell the difference between genuine criticism and unfair shaming.
</li>
<li>
Practical tools I'm using right now to push past shame and reclaim my joy.
</li>
<li>
The power of reframing, compassion, and&mdash;yes&mdash;even a good nap.
</li>
</ul>
Because let's face it, life's way too short to let someone else's mean moment rob us of our creativity and joy.
We've got stuff to do - and we can't do it if we're crippled by shame.&nbsp;
Yeah?

Why Your Content Marketing Strategy is Like a Spider's Web

In 1 playlist(s)

MAP IT Marketing

Social links

Follow podcast

Recent clips