This is probably one of the most important messages that I want any business owner to know. I’d love to say that it came from a place of great inspiration, but it actually came from a pile of mistakes from my part and a lot of disruption that caused me to have to search my soul and become a far better business owner. This is the most important part of your marketing - it’s not sexy, it has nothing to do with social media or really cool tricks and tactics. this is about the honest to goodness most important part of anyone’s marketing ever. It’s a super important episode.

 
What are you doing to look after your current customers
The most important job you need to do in your business
A short history of how I started Identify - the fails and struggles we went through, how it grew in 6 months, and how we fixed the issues we experienced
Sharing a story of how we rebuilt the trust with one of our first clients in the business
The reason you need to build trust with your clients
Things you can learn in our free online school: The Toolbox.

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
MAP IT Marketing Facebook group
Identify’s Free Events and Webinars
Identify Marketing Instagram
Identify Marketing Facebook Page
Rachel Klaver Website
Identify Marketng NZ Website
Identify Marketing Australian Website
Rachel Klaver - Linkedin
Rachel Klaver - Youtube

 

This is probably one of the most important messages that I want any business owner to know. I&rsquo;d love to say that it came from a place of great inspiration, but it actually came from a pile of mistakes from my part and a lot of disruption that caused me to have to search my soul and become a far better business owner. This is the most important part of your marketing - it&rsquo;s not sexy, it has nothing to do with social media or really cool tricks and tactics. this is about the honest to goodness most important part of anyone&rsquo;s marketing ever. It&rsquo;s a super important episode.
&nbsp;
<ul>
<li>What are you doing to look after your current customers</li>
<li>The most important job you need to do in your business</li>
<li>A short history of how I started Identify - the fails and struggles we went through, how it grew in 6 months, and how we fixed the issues we experienced</li>
<li>Sharing a story of how we rebuilt the trust with one of our first clients in the business</li>
<li>The reason you need to build trust with your clients</li>
<li>Things you can learn in our free online school: The Toolbox.</li>
</ul>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<ul>
<li><a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a></li>
<li><a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a></li>
<li><a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a></li>
<li><a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a></li>
<li><a href="https://www.rachelklaver.com/">Rachel Klaver Website</a></li>
<li><a href="https://www.identifymarketing.co.nz/">Identify Marketng NZ Website</a></li>
<li><a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a></li>
<li><a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a></li>
<li><a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a></li>
</ul>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

MAP IT Marketing

The most important part of your marketing

How to Know When to End a Part of Your Business

Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? What’s the difference between calling your self one, and being one? I had so many questions!

Verity Craft is a speaker, coach, writer and self-described thought leadership nerd (with her love of thought leadership possibly matched only by her obsession with musical theatre). Together with Christina Wedgwood, she's built Intelligent Ink into the go-to for thought leadership here in Aotearoa New Zealand (they like to say they were doing thought leadership before it was cool – who would have thought at school that they'd be trendsetters?)

 They've worked with hundreds of big thinking, purpose-driven experts to maximize their impact, build their reputations, and grow their businesses as thought leaders and authors.

Verity joins me on MAP IT Marketing this week to explain why it’s ok to not love the term and STILL act like one, how to use different thinking skills to stand out from everyone else and why sharing your thoughts might not be the ticket to getting new clients. (It’s not all you need.)

This podcast is FILLED with great nuggets and information - quite frankly I didn’t want the interview to end!

In this episode we cover:
Why you can have an issue with the name “thought leader” and still be one
What makes a thought leader
What isn’t enough to do as a thought leader
How you can build a brand as one
Whether thought leadership is just for those wanting to build a large audience
Why thought leadership content is different from marketing content. 

Important Links

Find out more about YOUR SUCCESS TEAM

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? What’s the difference between calling your self one, and being one? I had so many questions!
Verity Craft is a speaker, coach, writer and self-described thought leadership nerd (with her love of thought leadership possibly matched only by her obsession with musical theatre). Together with Christina Wedgwood, she's built Intelligent Ink into the go-to for thought leadership here in Aotearoa New Zealand (they like to say they were doing thought leadership before it was cool – who would have thought at school that they'd be trendsetters?)
 They've worked with hundreds of big thinking, purpose-driven experts to maximize their impact, build their reputations, and grow their businesses as thought leaders and authors.
Verity joins me on MAP IT Marketing this week to explain why it’s ok to not love the term and STILL act like one, how to use different thinking skills to stand out from everyone else and why sharing your thoughts might not be the ticket to getting new clients. (It’s not all you need.)
This podcast is FILLED with great nuggets and information - quite frankly I didn’t want the interview to end!
In this episode we cover:
<ul>
<li aria-level="1">Why you can have an issue with the name “thought leader” and still be one</li>
<li aria-level="1">What makes a thought leader</li>
<li aria-level="1">What isn’t enough to do as a thought leader</li>
<li aria-level="1">How you can build a brand as one</li>
<li aria-level="1">Whether thought leadership is just for those wanting to build a large audience</li>
<li aria-level="1">Why thought leadership content is different from marketing content. </li>
</ul>
Important Links
<a href="http://www.yoursuccessteam.co.nz">Find out more about YOUR SUCCESS TEAM</a>
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

What Is a Thought Leader? And Should You Be One? - With Verity Craft

One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing.

The ebb and flow of “too much info” has been one that we’ve struggled with as humans since the internet became an integral part of our lives. 20 years ago I was writing keyword stuffed four-hundred word blogs for companies that had no consideration for the reader and were all about getting google to notice us. 

It worked for a bit. But then our human need for good content that actually informed us took over and the algorithms adjusted for us. 

AI is creating a flood. People who've been paralysed in content creation or even content creators who just want to pour out as much as possible now have technology to help it. There’s AI everywhere.

And yes. I’m using it.

But I’m also excited about the opportunities other business owners are creating for  me - because the more others create AI generic work, the more my “thinks” - what I call my own ideas, will stand out and be noticed.

They’ll have a different cadence, they’ll feel very human (and possibly even a bit flawed) and my people will find them



In this episode we go over why content marketing is even more of an opportunity for your small business than ever before, why you need to be creating “Confident content” and what I’m doing to help you do just that

In this episode we cover:
Why AI is a gift for us (and not for reasons you think)
What’s going to happen when we reach peak flood and why we need to ride the wave
How to connect better with your content 
What I’m doing to stand out in a sea of “sameness”
Why being brave, and being confident about your own voice matters now, more than ever. 

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing.
The ebb and flow of “too much info” has been one that we’ve struggled with as humans since the internet became an integral part of our lives. 20 years ago I was writing keyword stuffed four-hundred word blogs for companies that had no consideration for the reader and were all about getting google to notice us. 
It worked for a bit. But then our human need for good content that actually informed us took over and the algorithms adjusted for us. 
AI is creating a flood. People who've been paralysed in content creation or even content creators who just want to pour out as much as possible now have technology to help it. There’s AI everywhere.
And yes. I’m using it.
But I’m also excited about the opportunities other business owners are creating for  me - because the more others create AI generic work, the more my “thinks” - what I call my own ideas, will stand out and be noticed.
They’ll have a different cadence, they’ll feel very human (and possibly even a bit flawed) and my people will find them
 
In this episode we go over why content marketing is even more of an opportunity for your small business than ever before, why you need to be creating “Confident content” and what I’m doing to help you do just that
In this episode we cover:
<ul>
<li aria-level="1">Why AI is a gift for us (and not for reasons you think)</li>
<li aria-level="1">What’s going to happen when we reach peak flood and why we need to ride the wave</li>
<li aria-level="1">How to connect better with your content </li>
<li aria-level="1">What I’m doing to stand out in a sea of “sameness”</li>
<li aria-level="1">Why being brave, and being confident about your own voice matters now, more than ever. </li>
</ul>
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

The most important part of your marketing

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