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How to build a business without a ready-to-sell product with Maria Baker

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Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped, size 14, snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for women and devised a crowd-funding campaign on Indiegogo to gauge the interest. The successful results of the campaign indicated she wasn’t alone. To date, Nobody’s Princess has raised over $12,000 - based on a concept - and has sparked the interest of women who ski and snowboard, globally.


During this episode Maria and Rachel discuss the following:

  • How the idea for Nobody’s Princess came to be
  • How her passion for a great result has helped her push through the hard bits
  • Whether you need to be an expert in all things to launch a business
  • The energy, time and emotional cost of “showing up” for your business
  • How “showing up” can be confronting as a person, around self-confidence and body image. 
  • How to build a brand before you have a product
  • What Maria’s had to work through working in the women’s fashion industry, trying to cater for a wide range of sizes




Enter Maria's Competition



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