Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped, size 14, snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for women and devised a crowd-funding campaign on Indiegogo to gauge the interest. The successful results of the campaign indicated she wasn’t alone. To date, Nobody’s Princess has raised over $12,000 - based on a concept - and has sparked the interest of women who ski and snowboard, globally.

During this episode Maria and Rachel discuss the following:

• How the idea for Nobody’s Princess came to be
• How her passion for a great result has helped her push through the hard bits
• Whether you need to be an expert in all things to launch a business
• The energy, time and emotional cost of “showing up” for your business
• How “showing up” can be confronting as a person, around self-confidence and body image. 
• How to build a brand before you have a product
• What Maria’s had to work through working in the women’s fashion industry, trying to cater for a wide range of sizes

LINKS

https://www.nobodysprincess.com.au/

http://www.facebook.com/nobodysprincessapparel 

http://www.instagram.com/nobodysprincessapparel

Enter Maria's Competition

https://powdherstash.win/

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

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Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube