Today I’m chatting with the spectacular Mel Williams. Mel finds practical and creative ways for businesses and individuals to diversify, grow and maximise their potential. She is guided by a growth mindset in facilitating marketing and partnership collaborations across leading tier-1 brands, NGOs and not for profits. 

In this episode, Mel is taking us through building connections for growth. She shares how her 20 years of experience building and leading sales and marketing growth initiatives has helped her develop a strong skill in identifying opportunities for growth.

With a unique ability to see through the clutter and discover hidden opportunities, Mel finds what makes the most sense (not necessarily what’s the most popular) and works it through from a financial perspective to ensure that it will deliver. 

There is so much power and potential from building a good collaboration. Mel takes us through her top 3 tips for growing strategic partnerships and connections. 

Remember, don’t overcomplicate partnerships. If Nanna can’t understand it, nobody will understand it. 

Mel discusses taking on a role with the grants committee for the children’s charity, Variety. They support approximately 80,000 children around Australia each year who are experiencing disadvantage, disability or illness. It is one of the best things Mel has ever done and is very close to her heart. 

I’m so grateful to have Mel on the show today to share her expertise, experience and inspiration. You’ll take away so much value from her journey and her knowledge on building positive connections for growth and collaboration in life and business.

LINKS:

Resources mentioned: 

Book: Lean In: Women, Work, and the Will to Lead: Sandberg, Sheryl

Connect with Mel Williams: 

LinkedIn: https://au.linkedin.com/in/melissa-williams-06999714  

Me, Myself and Pie: https://memyselfandpie.com.au/ 

Connect with Julie:

Instagram: @juliehydeleads

Website: https://juliehyde.com.au