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#PODCAST Diminishing Returns? Flagship smartphone costs soar as hardware innovation seems to plateau #sabcnews

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By Newsbreak Producer Matthew Veeran - As the first-quarter mobile phone launch cycle for 2026 concludes, South African consumers are facing a new pricing reality - where flagship devices now consistently exceeding the R30,000 threshold. Technical evaluations suggest that while marketing emphasizes advanced artificial intelligence capabilities, the physical hardware improvements over previous generations remain largely incremental and offer diminishing returns for daily productivity. Market analysts, meanwhile, are projecting a significant shift toward extended device lifecycles, as users prioritise practicality over the marginal gains. Matthew found out more in this week's Techno Touch... 

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Newsbreak - Lotus fm

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