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#PODCAST: Concerns mount over tobacco companies targeting a new generation of addicts

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By Newsbreak Producer, Taresh Harreeparshad - Young people are deliberately being targeted by tobacco companies through innovative flavours and packaging to create a new generation of addicts. That's according to the The South African NCD Alliance (SANCD Alliance) ahead of World No Tobacco Day. The health body is raising this awareness under the global theme of 'Unmasking the Appeal – Countering Nicotine and Tobacco Addiction.' Globally about 15 million teenagers are using vaping devices. The innovative marketing of these products is becoming a cause for concern for activists- who claim that this marketing gimmick is getting young people addicted to tobacco habits that will have harmful effects on their health. Vimla Moodley is a member of the Steering Governance Committee for SANCD Alliance...

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