In this episode of Locatora Radio, we sit down with Jasmine Maldonado, founder of Persona The Shop and co-founder of Midcity Mercado. We learn about her entrepreneurial family and what inspired her to take a leap of faith when launching her businesses. 

In this episode of Locatora Radio, we sit down with Jasmine Maldonado, founder of Persona The Shop and co-founder of Midcity Mercado. We learn about her entrepreneurial family and what inspired her to take a leap of faith when launching her businesses.

Locatora Radio is a weekly podcast dedicated to archiving the present and shifting the culture forward. Hosted by Mala Muñoz and Diosa Femme, two IG friends turned podcast partners. They break down pop culture, current events, and feminism through nuanced interviews with Latinx creatives and artists. Founded in 2016, Locatora Radio was podcasting independently until joining iHeartRadio's My Cultura Podcast Network in 2022. 

Locatora Radio is a weekly podcast dedicated to archiving the present and shifting the culture forward. Hosted by Mala Muñoz and Diosa Femme, two IG friends turned podcast partners. They break down pop culture, current events, and feminism through nuanced interviews with Latinx creatives and artists. Founded in 2016, Locatora Radio was podcasting independently until joining iHeartRadio's My Cultura Podcast Network in 2022.

Locatora Radio [A Radiophonic Novela]

Locatora Radio is a weekly podcast that captures the cultural moments we are living through and pushes the conversation forward with humor, analysis and intention. From pop culture and politics, relationships, and the everyday pressures shaping our lives, Mala and Diosa open up a space where big ideas feel grounded, accessible, and deeply human.

Locatora Radio is a weekly podcast that captures the cultural moments we are living through and pushes the conversation forward with humor, analysis and intention. From pop culture and politics, relationships, and the everyday pressures shaping our lives, Mala and Diosa open up a space where big ideas feel grounded, accessible, and deeply human.

Capítulo 178: Manifest Your Dreams with Jasmine Maldonado

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/abcbcab6-2738-47f4-8540-b0a5003b99cf/transcript

Season 11 kicks off with a confession: this season almost didn't happen. Diosa and Mala get real about the limbo that nearly ended Locatora Radio. They reflect on building a business without safety nets, the state of podcasting, and the pivots that kept Locatora alive. 

Season 11 kicks off with a confession: this season almost didn't happen. Diosa and Mala get real about the limbo that nearly ended Locatora Radio. They reflect on building a business without safety nets, the state of podcasting, and the pivots that kept Locatora alive.&nbsp;

The Episode That Almost Didn't Happen | Capítulo 267

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e73e539d-c8b0-41af-ba29-b44f018235df/transcript

Season 11 is here! Diosa and Mala return with their signature cultural analysis, humor, and wit. This season features women who are making culture, how they silenced self-doubt, and moments they almost quit. Success isn't about luck. It's about loving what you do and feeling lucky to be able to do it.

Subscribe wherever you listen to podcasts.

Season 11 is here! Diosa and Mala return with their signature cultural analysis, humor, and wit. This season features women who are making culture, how they silenced self-doubt, and moments they almost quit. Success isn't about luck. It's about loving what you do and feeling lucky to be able to do it.
Subscribe wherever you listen to podcasts.

Introducing: Locatora Radio Season 11

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b51425d0-6b20-41be-ac1a-b4490022a40e/transcript

This week, Diosa and Mala discuss Latino representation in media, sparked by backlash over white actress Odessa A'zion being cast as a Latina character in an upcoming A24 film. Together, they review a study conducted by USC's Norman Lear Center, which highlights that Latino-led/Latino-created shows offer a more nuanced representation of Latinidad. (OBVIO!!) They also consider how digital media has lowered the barrier to entry for Latino/Latine talent. Will AI also lower the barrier to entry or is there another risk for bias? 

Please note this episode was recorded in early March. And there's some loud background noise at times, sorry! 

This week, Diosa and Mala discuss Latino representation in media, sparked by backlash over white actress Odessa A'zion being cast as a Latina character in an upcoming A24 film. Together, they review a <a href="https://www.mediaimpactproject.org/latinorepresentation.html">study</a> conducted by USC's Norman Lear Center, which highlights that Latino-led/Latino-created shows offer a more nuanced representation of Latinidad. (OBVIO!!) They also consider how digital media has lowered the barrier to entry for Latino/Latine talent. Will AI also lower the barrier to entry or is there another risk for bias?&nbsp;
Please note this episode was recorded in early March. And there's some loud background noise at times,&nbsp;sorry!&nbsp;

The Media Gap: Latinos Behind and In Front of the Camera | Capítulo 266

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ed87fff7-33a6-409a-9f62-b42501861af1/transcript

Capítulo 178: Manifest Your Dreams with Jasmine Maldonado

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Locatora Radio [A Radiophonic Novela]

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