Sue interviews Jo Moorcroft, a successful dog behaviourist and entrepreneur. Jo shares her journey of transitioning from a corporate career to starting her own dog training business. She discusses the challenges she faced, including the impact of COVID-19, and how she overcame them.

Jo also talks about the evolution of her business model and the importance of finding your passion and aligning your business with your values revealing insights into building a successful business, overcoming obstacles, and following your dreams.

KEY TAKEAWAYS

• Building a successful business takes time and effort. Jo's journey shows that it took her several years to replace her salary and see significant revenue growth.
• It's important to pivot and adapt your business model as you gain more knowledge and experience. Jo experimented with different services and programs until she found what worked best for her and her clients.
• Surrounding yourself with a supportive network is crucial. Jo stresses the importance of disconnecting from negative influences, such as social media and news, and finding like-minded individuals who can provide support and guidance.
• Having a clear vision and mapping out the life you want is essential. It's important to know what you want and set goals to achieve it. This helps provide direction and motivation in building your business.
• Passion and drive are key factors in building a successful business. Jo's journey shows that having a genuine passion for what you do and a strong desire to make it work can help overcome challenges and setbacks along the way.

BEST MOMENTS

"I think people have to do a lot of deep work on themselves and go, what is, what's going to be the worst case scenario for them if you stay in the situation you're in now versus what it could be."

"I think if you are genuinely thinking of doing something, find that thing that lights you up. Don't think about the how just yet, just find that thing and follow it and really ask yourself, what do you want to do?" 

"You're a serial idea person. You're not actually following anything through. And the reason you're not following anything through is because you haven't got that passion for it. You're doing it to chase the money." 

VALUABLE RESOURCES

Yes Good Dog - https://yesgooddog.co.uk/jo-dog-behaviourist-and-trainer-coaching/

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sue@sueparker.io 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.