Sue interviews Jo Moorcroft, a successful dog behaviourist and entrepreneur. Jo shares her journey of transitioning from a corporate career to starting her own dog training business. She discusses the challenges she faced, including the impact of COVID-19, and how she overcame them.

Jo also talks about the evolution of her business model and the importance of finding your passion and aligning your business with your values revealing insights into building a successful business, overcoming obstacles, and following your dreams.

KEY TAKEAWAYS
Building a successful business takes time and effort. Jo's journey shows that it took her several years to replace her salary and see significant revenue growth.
It's important to pivot and adapt your business model as you gain more knowledge and experience. Jo experimented with different services and programs until she found what worked best for her and her clients.
Surrounding yourself with a supportive network is crucial. Jo stresses the importance of disconnecting from negative influences, such as social media and news, and finding like-minded individuals who can provide support and guidance.
Having a clear vision and mapping out the life you want is essential. It's important to know what you want and set goals to achieve it. This helps provide direction and motivation in building your business.
Passion and drive are key factors in building a successful business. Jo's journey shows that having a genuine passion for what you do and a strong desire to make it work can help overcome challenges and setbacks along the way.

BEST MOMENTS

"I think people have to do a lot of deep work on themselves and go, what is, what's going to be the worst case scenario for them if you stay in the situation you're in now versus what it could be."

"I think if you are genuinely thinking of doing something, find that thing that lights you up. Don't think about the how just yet, just find that thing and follow it and really ask yourself, what do you want to do?" 

"You're a serial idea person. You're not actually following anything through. And the reason you're not following anything through is because you haven't got that passion for it. You're doing it to chase the money." 

VALUABLE RESOURCES

Yes Good Dog - https://yesgooddog.co.uk/jo-dog-behaviourist-and-trainer-coaching/

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

sue@sueparker.io 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue interviews Jo Moorcroft, a successful dog behaviourist and entrepreneur. Jo shares her journey of transitioning from a corporate career to starting her own dog training business. She discusses the challenges she faced, including the impact of COVID-19, and how she overcame them.
Jo also talks about the evolution of her business model and the importance of finding your passion and aligning your business with your values revealing insights into building a successful business, overcoming obstacles, and following your dreams.
KEY TAKEAWAYS
<ul>
<li>Building a successful business takes time and effort. Jo's journey shows that it took her several years to replace her salary and see significant revenue growth.</li>
<li>It's important to pivot and adapt your business model as you gain more knowledge and experience. Jo experimented with different services and programs until she found what worked best for her and her clients.</li>
<li>Surrounding yourself with a supportive network is crucial. Jo stresses the importance of disconnecting from negative influences, such as social media and news, and finding like-minded individuals who can provide support and guidance.</li>
<li>Having a clear vision and mapping out the life you want is essential. It's important to know what you want and set goals to achieve it. This helps provide direction and motivation in building your business.</li>
<li>Passion and drive are key factors in building a successful business. Jo's journey shows that having a genuine passion for what you do and a strong desire to make it work can help overcome challenges and setbacks along the way.</li>
</ul>
BEST MOMENTS
"I think people have to do a lot of deep work on themselves and go, what is, what's going to be the worst case scenario for them if you stay in the situation you're in now versus what it could be."
"I think if you are genuinely thinking of doing something, find that thing that lights you up. Don't think about the how just yet, just find that thing and follow it and really ask yourself, what do you want to do?" 
"You're a serial idea person. You're not actually following anything through. And the reason you're not following anything through is because you haven't got that passion for it. You're doing it to chase the money." 
VALUABLE RESOURCES
Yes Good Dog - <a href="https://yesgooddog.co.uk/jo-dog-behaviourist-and-trainer-coaching/">https://yesgooddog.co.uk/jo-dog-behaviourist-and-trainer-coaching/</a>
Download my FREE guide on how to become a lifestyle entrepreneur
<a href="https://sueparker.io/how-to-start-lifestyle-business-lm">https://sueparker.io/how-to-start-lifestyle-business-lm</a>
Visit my website <a href="https://sueparker.io">https://sueparker.io</a>
Be part of my community <a href="https://sue.team/">https://sue.team/</a>
Follow me on Instagram or TikTok @Iamsueparker
<a href="mailto:sue@sueparker.io">sue@sueparker.io </a>
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

The Lifestyle Entrepreneur podcast, hosted by entrepreneur, global speaker & upcoming author Sue Parker. A show that offers a fresh perspective on creating a business that works for your dream life and escaping the 9-5. 

Layered with deep and powerful personal development. Join me to challenge old beliefs, and share fresh perspectives on business, designed to improve the quality of your life. 

We’re in an entrepreneurial age and following the great resignation the topics are very relevant. With occasional emotionally charged rants.

Bringing together inspiring real life success stories and intense short trainings, revealing how you can start your lifestyle business. 

I’m on a mission to expose opportunities beyond the outdated traditional career. And believe that you have unleashed potential to create a business that works for your dream lifestyle, with more freedom, more time and more money.

Join me to talk about mindset, entrepreneurship, escaping the 9-5, business & more. 

Hit Subscribe. 

ABOUT THE HOST

Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author. 

Opener of the WIT Global conference and empowering others in over 50 countries. 

She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

Website: https://sueparker.io/

Instagram: https://www.instagram.com/iamsueparker/

TikTok: https://www.tiktok.com/@iamsueparker

The Lifestyle Entrepreneur podcast, hosted by entrepreneur, global speaker &amp; upcoming author Sue Parker. A show that offers a fresh perspective on creating a business that works for your dream life and escaping the 9-5. 
Layered with deep and powerful personal development. Join me to challenge old beliefs, and share fresh perspectives on business, designed to improve the quality of your life. 
We’re in an entrepreneurial age and following the great resignation the topics are very relevant. With occasional emotionally charged rants.
Bringing together inspiring real life success stories and intense short trainings, revealing how you can start your lifestyle business. 
I’m on a mission to expose opportunities beyond the outdated traditional career. And believe that you have unleashed potential to create a business that works for your dream lifestyle, with more freedom, more time and more money.
Join me to talk about mindset, entrepreneurship, escaping the 9-5, business &amp; more. 
Hit Subscribe. 
ABOUT THE HOST
Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author. 
Opener of the WIT Global conference and empowering others in over 50 countries. 
She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.
Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.
Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.
Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income &amp; more.
Website: <a href="https://sueparker.io/">https://sueparker.io/</a>
Instagram: <a href="https://www.instagram.com/iamsueparker/">https://www.instagram.com/iamsueparker/</a> 
TikTok: <a href="https://www.tiktok.com/@iamsueparker">https://www.tiktok.com/@iamsueparker</a>

Lifestyle Entrepreneur

I’m on a mission to be one of the most empowering podcasts you will listen to this year, because I believe that when you take control you can create your dream life. 

Screw settling for less. This isn’t wishing for the things to happen. Or waiting for someone to do it for you. This is about building a strong mindset, feeling energised with motivation and confidence to manifest your dream life on your terms. 

No more self sabotage, we’re going to face fears, get clarity, focused and productive. 

So that we can ALL step powerfully into our future self. 

Then you can create all the financial freedom, success and happiness you deserve. 

Kickstarting a twice weekly show with research and guests I’ll delve into the psychology, neuroscience, behaviour studies and personal development wisdom in all of these areas. 

Together with stories of people who have created wealth & financial freedom. 

Who Is Your Host?

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. 

Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. 

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. 

Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. 

Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design. 

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. 

Important Links:

DM / follow me: 

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

I’m on a mission to be one of the most empowering podcasts you will listen to this year, because I believe that when you take control you can create your dream life. 
Screw settling for less. This isn’t wishing for the things to happen. Or waiting for someone to do it for you. This is about building a strong mindset, feeling energised with motivation and confidence to manifest your dream life on your terms. 
No more self sabotage, we’re going to face fears, get clarity, focused and productive. 
So that we can ALL step powerfully into our future self. 
Then you can create all the financial freedom, success and happiness you deserve. 
Kickstarting a twice weekly show with research and guests I’ll delve into the psychology, neuroscience, behaviour studies and personal development wisdom in all of these areas. 
Together with stories of people who have created wealth &amp; financial freedom. 
Who Is Your Host?
Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality &amp; diversity champion, Sue went from burnout to breakthrough. 
Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. 
She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. 
Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. 
Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design. 
I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. 
Important Links:
DM / follow me: 
Linkedin: <a href="https://www.linkedin.com/in/sue-parker-msc/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sue-parker-msc/&amp;source=gmail&amp;ust=1710339113419000&amp;usg=AOvVaw0_98AclVIIY5hlwXBEGp6f">https://www.linkedin.com/in/sue-parker-msc/</a>
Instagram: <a href="https://www.instagram.com/iamsueparker/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/iamsueparker/&amp;source=gmail&amp;ust=1710339113422000&amp;usg=AOvVaw2Qt7GlF68vOQqXPmmnatOS">https://www.instagram.com/iamsueparker/</a>
Website: <a href="https://sueparker.net/" data-saferedirecturl="https://www.google.com/url?q=https://sueparker.net&amp;source=gmail&amp;ust=1710339113422000&amp;usg=AOvVaw06Gm7bQ4FO5_qwEMKDSlfN">https://sueparker.net</a>

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