Sue is joined by Dr. Laura Sicola, a renowned coach and executive communications expert, who shares valuable insights on how to command the room, connect with an audience, and close deals effectively.

Dr. Sicola emphasises the importance of using tweetable and repeatable soundbites to make a lasting impact on listeners, and delves into vocal pitfalls to avoid, such as run-on sentences and up-speak, offering practical tips for improving communication skills. 

KEY TAKEAWAYS

• Focus on owning your space, using proper framing on video, and upgrading your microphone for better authority and presence.
• Tailor your message to resonate with your audience by using relevant stories, examples, and soundbites that they can relate to.
• Approach each conversation with the goal of moving the needle forward, whether it's agreeing to the next step, referrals, testimonials, or signing up for programs.
• Shift the focus from traditional social media influence to creating impact by helping others see themselves as the hero in their success story.
• Avoid vocal pitfalls like run-on sentences, up-speak, and lack of vocal periods to sound more organised, intentional, and authoritative in your communication.

BEST MOMENTS

"The best way to make people think that you are smart is to make their concept that you're explaining so simple that it makes them feel smart."

"I'm smiling and nodding along thinking, I'm sure I've done all of those. I'm sure I do frequently."

"The hardest thing is that we often get stuck in the expert's curse... We can't talk over their heads with tons of jargon."

"You are not Luke Skywalker. You are Yoda, and your job is to guide Luke to destroy the Death Star."

VALUABLE RESOURCES

Dr Laura Sicola - https://laurasicola.com/

TED X Talk: https://www.youtube.com/watch?v=02EJ1IdC6tE 

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

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Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.