Sue is joined by Dr. Laura Sicola, a renowned coach and executive communications expert, who shares valuable insights on how to command the room, connect with an audience, and close deals effectively.

Dr. Sicola emphasises the importance of using tweetable and repeatable soundbites to make a lasting impact on listeners, and delves into vocal pitfalls to avoid, such as run-on sentences and up-speak, offering practical tips for improving communication skills. 

KEY TAKEAWAYS
Focus on owning your space, using proper framing on video, and upgrading your microphone for better authority and presence.
Tailor your message to resonate with your audience by using relevant stories, examples, and soundbites that they can relate to.
Approach each conversation with the goal of moving the needle forward, whether it's agreeing to the next step, referrals, testimonials, or signing up for programs.
Shift the focus from traditional social media influence to creating impact by helping others see themselves as the hero in their success story.
Avoid vocal pitfalls like run-on sentences, up-speak, and lack of vocal periods to sound more organised, intentional, and authoritative in your communication.

BEST MOMENTS

"The best way to make people think that you are smart is to make their concept that you're explaining so simple that it makes them feel smart."

"I'm smiling and nodding along thinking, I'm sure I've done all of those. I'm sure I do frequently."

"The hardest thing is that we often get stuck in the expert's curse... We can't talk over their heads with tons of jargon."

"You are not Luke Skywalker. You are Yoda, and your job is to guide Luke to destroy the Death Star."

VALUABLE RESOURCES

Dr Laura Sicola - https://laurasicola.com/

TED X Talk: https://www.youtube.com/watch?v=02EJ1IdC6tE

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue is joined by Dr. Laura Sicola, a renowned coach and executive communications expert, who shares valuable insights on how to command the room, connect with an audience, and close deals effectively.
Dr. Sicola emphasises the importance of using tweetable and repeatable soundbites to make a lasting impact on listeners, and delves into vocal pitfalls to avoid, such as run-on sentences and up-speak, offering practical tips for improving communication skills. 
KEY TAKEAWAYS
<ul>
<li>Focus on owning your space, using proper framing on video, and upgrading your microphone for better authority and presence.</li>
<li>Tailor your message to resonate with your audience by using relevant stories, examples, and soundbites that they can relate to.</li>
<li>Approach each conversation with the goal of moving the needle forward, whether it's agreeing to the next step, referrals, testimonials, or signing up for programs.</li>
<li>Shift the focus from traditional social media influence to creating impact by helping others see themselves as the hero in their success story.</li>
<li>Avoid vocal pitfalls like run-on sentences, up-speak, and lack of vocal periods to sound more organised, intentional, and authoritative in your communication.</li>
</ul>
BEST MOMENTS
"The best way to make people think that you are smart is to make their concept that you're explaining so simple that it makes them feel smart."
<p data-pm-slice="1 1 [&quot;aiblock&quot;,{&quot;prompt&quot;:&quot;&quot;,&quot;preview&quot;:false,&quot;block&quot;:{&quot;id&quot;:&quot;blk_01HXC91H1P1XV3P5YCJ454RV33&quot;,&quot;status&quot;:&quot;executing&quot;,&quot;type&quot;:&quot;prompt&quot;,&quot;selected_variation&quot;:0,&quot;variations&quot;:[],&quot;configuration&quot;:{&quot;id&quot;:&quot;blk_cfg_01H6S7SY003XPB4S3ZE75DWPJ6&quot;,&quot;type&quot;:&quot;prompt&quot;,&quot;name&quot;:&quot;Master - Best Moments&quot;,&quot;description&quot;:&quot;&quot;,&quot;markdown_value&quot;:null,&quot;prompt_value&quot;:&quot;5 quotes pulled directly from the episode that highlight an informative, controversial or exciting moment from the show, ensure each quote is only from one of the speakers and keep each quote under 50 words. Ensure at least 3 of the quotes are from the interviewee.&quot;,&quot;archived_at&quot;:null,&quot;saved&quot;:true,&quot;timestamp_configuration&quot;:null,&quot;quote_configuration&quot;:null},&quot;prosemirror&quot;:[{&quot;type&quot;:&quot;rootblock&quot;,&quot;content&quot;:[{&quot;type&quot;:&quot;paragraph&quot;}]}],&quot;previous_block&quot;:null,&quot;next_block&quot;:null,&quot;error_code&quot;:null,&quot;feedback&quot;:null},&quot;template&quot;:{&quot;type&quot;:&quot;block_configuration_id&quot;,&quot;block_configuration_id&quot;:&quot;blk_cfg_01H6S7SY003XPB4S3ZE75DWPJ6&quot;}},&quot;rootblock&quot;,null,&quot;bulletList&quot;,null,&quot;listItem&quot;,null]">"I'm smiling and nodding along thinking, I'm sure I've done all of those. I'm sure I do frequently."
<p data-pm-slice="1 1 [&quot;aiblock&quot;,{&quot;prompt&quot;:&quot;&quot;,&quot;preview&quot;:false,&quot;block&quot;:{&quot;id&quot;:&quot;blk_01HXC93M8PVTRPA1RR5GZFWZV4&quot;,&quot;status&quot;:&quot;executing&quot;,&quot;type&quot;:&quot;prompt&quot;,&quot;selected_variation&quot;:0,&quot;variations&quot;:[],&quot;configuration&quot;:{&quot;id&quot;:&quot;blk_cfg_01H6S7SY003XPB4S3ZE75DWPJ6&quot;,&quot;type&quot;:&quot;prompt&quot;,&quot;name&quot;:&quot;Master - Best Moments&quot;,&quot;description&quot;:&quot;&quot;,&quot;markdown_value&quot;:null,&quot;prompt_value&quot;:&quot;5 quotes pulled directly from the episode that highlight an informative, controversial or exciting moment from the show, ensure each quote is only from one of the speakers and keep each quote under 50 words. Ensure at least 3 of the quotes are from the interviewee.&quot;,&quot;archived_at&quot;:null,&quot;saved&quot;:true,&quot;timestamp_configuration&quot;:null,&quot;quote_configuration&quot;:null},&quot;prosemirror&quot;:[{&quot;type&quot;:&quot;rootblock&quot;,&quot;content&quot;:[{&quot;type&quot;:&quot;paragraph&quot;}]}],&quot;previous_block&quot;:null,&quot;next_block&quot;:null,&quot;error_code&quot;:null,&quot;feedback&quot;:null},&quot;template&quot;:{&quot;type&quot;:&quot;block_configuration_id&quot;,&quot;block_configuration_id&quot;:&quot;blk_cfg_01H6S7SY003XPB4S3ZE75DWPJ6&quot;}},&quot;rootblock&quot;,null,&quot;orderedList&quot;,{&quot;start&quot;:1},&quot;listItem&quot;,null]">"The hardest thing is that we often get stuck in the expert's curse... We can't talk over their heads with tons of jargon."
<p data-pm-slice="1 1 [&quot;aiblock&quot;,{&quot;prompt&quot;:&quot;&quot;,&quot;preview&quot;:false,&quot;block&quot;:{&quot;id&quot;:&quot;blk_01HXC93M8PVTRPA1RR5GZFWZV4&quot;,&quot;status&quot;:&quot;executing&quot;,&quot;type&quot;:&quot;prompt&quot;,&quot;selected_variation&quot;:0,&quot;variations&quot;:[],&quot;configuration&quot;:{&quot;id&quot;:&quot;blk_cfg_01H6S7SY003XPB4S3ZE75DWPJ6&quot;,&quot;type&quot;:&quot;prompt&quot;,&quot;name&quot;:&quot;Master - Best Moments&quot;,&quot;description&quot;:&quot;&quot;,&quot;markdown_value&quot;:null,&quot;prompt_value&quot;:&quot;5 quotes pulled directly from the episode that highlight an informative, controversial or exciting moment from the show, ensure each quote is only from one of the speakers and keep each quote under 50 words. Ensure at least 3 of the quotes are from the interviewee.&quot;,&quot;archived_at&quot;:null,&quot;saved&quot;:true,&quot;timestamp_configuration&quot;:null,&quot;quote_configuration&quot;:null},&quot;prosemirror&quot;:[{&quot;type&quot;:&quot;rootblock&quot;,&quot;content&quot;:[{&quot;type&quot;:&quot;paragraph&quot;}]}],&quot;previous_block&quot;:null,&quot;next_block&quot;:null,&quot;error_code&quot;:null,&quot;feedback&quot;:null},&quot;template&quot;:{&quot;type&quot;:&quot;block_configuration_id&quot;,&quot;block_configuration_id&quot;:&quot;blk_cfg_01H6S7SY003XPB4S3ZE75DWPJ6&quot;}},&quot;rootblock&quot;,null,&quot;orderedList&quot;,{&quot;start&quot;:1},&quot;listItem&quot;,null]">"You are not Luke Skywalker. You are Yoda, and your job is to guide Luke to destroy the Death Star."
VALUABLE RESOURCES
Dr Laura Sicola - <a href="https://laurasicola.com/">https://laurasicola.com/</a>
<a href="https://www.youtube.com/watch?v=02EJ1IdC6tE">TED X Talk: https://www.youtube.com/watch?v=02EJ1IdC6tE</a> 
I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.
DM / follow me:
Linkedin: <a href="https://www.linkedin.com/in/sue-parker-msc/">https://www.linkedin.com/in/sue-parker-msc/</a>
Instagram: <a href="https://www.linkedin.com/in/sue-parker-msc/">https://www.instagram.com/iamsueparker/</a>
Website: <a href="https://www.linkedin.com/in/sue-parker-msc/">https://sueparker.net</a>
YOUR HOST
Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality &amp; diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.
She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

The Lifestyle Entrepreneur podcast, hosted by entrepreneur, global speaker & upcoming author Sue Parker. A show that offers a fresh perspective on creating a business that works for your dream life and escaping the 9-5. 

Layered with deep and powerful personal development. Join me to challenge old beliefs, and share fresh perspectives on business, designed to improve the quality of your life. 

We’re in an entrepreneurial age and following the great resignation the topics are very relevant. With occasional emotionally charged rants.

Bringing together inspiring real life success stories and intense short trainings, revealing how you can start your lifestyle business. 

I’m on a mission to expose opportunities beyond the outdated traditional career. And believe that you have unleashed potential to create a business that works for your dream lifestyle, with more freedom, more time and more money.

Join me to talk about mindset, entrepreneurship, escaping the 9-5, business & more. 

Hit Subscribe. 

ABOUT THE HOST

Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author. 

Opener of the WIT Global conference and empowering others in over 50 countries. 

She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

Website: https://sueparker.io/

Instagram: https://www.instagram.com/iamsueparker/

TikTok: https://www.tiktok.com/@iamsueparker

The Lifestyle Entrepreneur podcast, hosted by entrepreneur, global speaker &amp; upcoming author Sue Parker. A show that offers a fresh perspective on creating a business that works for your dream life and escaping the 9-5. 
Layered with deep and powerful personal development. Join me to challenge old beliefs, and share fresh perspectives on business, designed to improve the quality of your life. 
We’re in an entrepreneurial age and following the great resignation the topics are very relevant. With occasional emotionally charged rants.
Bringing together inspiring real life success stories and intense short trainings, revealing how you can start your lifestyle business. 
I’m on a mission to expose opportunities beyond the outdated traditional career. And believe that you have unleashed potential to create a business that works for your dream lifestyle, with more freedom, more time and more money.
Join me to talk about mindset, entrepreneurship, escaping the 9-5, business &amp; more. 
Hit Subscribe. 
ABOUT THE HOST
Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author. 
Opener of the WIT Global conference and empowering others in over 50 countries. 
She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.
Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.
Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.
Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income &amp; more.
Website: <a href="https://sueparker.io/">https://sueparker.io/</a>
Instagram: <a href="https://www.instagram.com/iamsueparker/">https://www.instagram.com/iamsueparker/</a> 
TikTok: <a href="https://www.tiktok.com/@iamsueparker">https://www.tiktok.com/@iamsueparker</a>

Lifestyle Entrepreneur

I’m on a mission to be one of the most empowering podcasts you will listen to this year, because I believe that when you take control you can create your dream life. 

Screw settling for less. This isn’t wishing for the things to happen. Or waiting for someone to do it for you. This is about building a strong mindset, feeling energised with motivation and confidence to manifest your dream life on your terms. 

No more self sabotage, we’re going to face fears, get clarity, focused and productive. 

So that we can ALL step powerfully into our future self. 

Then you can create all the financial freedom, success and happiness you deserve. 

Kickstarting a twice weekly show with research and guests I’ll delve into the psychology, neuroscience, behaviour studies and personal development wisdom in all of these areas. 

Together with stories of people who have created wealth & financial freedom. 

Who Is Your Host?

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. 

Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. 

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. 

Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. 

Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design. 

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. 

Important Links:

DM / follow me: 

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

I’m on a mission to be one of the most empowering podcasts you will listen to this year, because I believe that when you take control you can create your dream life. 
Screw settling for less. This isn’t wishing for the things to happen. Or waiting for someone to do it for you. This is about building a strong mindset, feeling energised with motivation and confidence to manifest your dream life on your terms. 
No more self sabotage, we’re going to face fears, get clarity, focused and productive. 
So that we can ALL step powerfully into our future self. 
Then you can create all the financial freedom, success and happiness you deserve. 
Kickstarting a twice weekly show with research and guests I’ll delve into the psychology, neuroscience, behaviour studies and personal development wisdom in all of these areas. 
Together with stories of people who have created wealth &amp; financial freedom. 
Who Is Your Host?
Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality &amp; diversity champion, Sue went from burnout to breakthrough. 
Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. 
She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. 
Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. 
Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design. 
I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. 
Important Links:
DM / follow me: 
Linkedin: <a href="https://www.linkedin.com/in/sue-parker-msc/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sue-parker-msc/&amp;source=gmail&amp;ust=1710339113419000&amp;usg=AOvVaw0_98AclVIIY5hlwXBEGp6f">https://www.linkedin.com/in/sue-parker-msc/</a>
Instagram: <a href="https://www.instagram.com/iamsueparker/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/iamsueparker/&amp;source=gmail&amp;ust=1710339113422000&amp;usg=AOvVaw2Qt7GlF68vOQqXPmmnatOS">https://www.instagram.com/iamsueparker/</a>
Website: <a href="https://sueparker.net/" data-saferedirecturl="https://www.google.com/url?q=https://sueparker.net&amp;source=gmail&amp;ust=1710339113422000&amp;usg=AOvVaw06Gm7bQ4FO5_qwEMKDSlfN">https://sueparker.net</a>

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