MISUNDERSTOOD was born in 2016, found by Xolani Nojekwa who was studying Marketing Management in Damelin College, Mowbray Campus. It is an dope urban street wear which reflects on people being judged, mistaken, taken for granted, treated unfairly and underrated but their outcome is to become someone better.

Its main aim is to sink the minds of the new generation to make something of themselves and always strive for excellence. Celebrities such as AKA, Kendrick Lamar and Lil Wayne were the ones who inspired me to believe in myself as they were also criticized, turned down, and judged, as that also became their motivation regardless being MISUNDERSTOOD.It is the sign of doing something that will have a positive impact in your life and the people around you.

Xolani joined Sechaba G for Movers and Shakers!