Bryce sits down with Elliot Greenberg, founder of Masculine Man Essentials, to talk about how sheer frustration with underperforming "natural" deodorants turned into a mission to build a product actually made for men — reverse-engineered from high-end cologne, developed through 53 formula versions, and made in America.

Elliot shares his origin story: switching to natural products with his son, running through failed competitor brands, hiring a chemist, and building the company from the ground up after selling his house and going all-in. He and Bryce dig into the sales-to-entrepreneur path, why authenticity and customer service came first, and Elliot's personal journey with testosterone and TRT.

The conversation then shifts into politics — election integrity, the California governor's race and LA mayoral race, and the current administration's efforts around voter fraud investigations. Bryce and Elliot share their views on where California is headed and why they believe accountability is coming.

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