Leveraged LifestyleInterview With Instagram Influencer & 22 Year Old Entrepreneur Lauren Tickner
‘ You don’t need to reinvent the wheel its more about building a kick-ass brand’
Lauren Tickner has one of the world’s top 10 business podcasts, Impact School, she’s known for her highly actionable free content, and for helping people create profitable online businesses. In this absorbing episode, which has something for everyone, Lauren and Catherine discuss building a brand, loving the online space and impact you can make on other people with what you do, listen in and enjoy.
KEY TAKEAWAYS
I was very unhappy in my corporate life, the thing that made me happy was my social media and I was building a following.
I always knew I wanted to do well and be successful but I thought that to have your own business you had to be an inventor.
Having your own business
For me, it’s the freedom I hate people telling me what to do.
In my corporate job, I couldn’t understand why I couldn’t work from home – where I could do it faster without the travel or distractions of others.
Building a brand online
When building a business online you need to be solving a particular problem for a particular person.
It’s about communicating very clearly how that product or service is going to change that person’s life.
In your industry, you need to know your niche, the problem and the solution.
What vehicle are you going to use solve the problem? there are different solutions and you need to choose the one that suits you best.
You want to make sure people get the fastest results with the services you are offering.
Building the brand is more important than building a physical or tangible product.
Rebranding
Making sure your brand is easy to understand is vital so your audience doesn’t become exhausted.
When I complete a rebrand I take down everything from the previous brand otherwise you can become attached and use up valuable time going over earlier content changing intros and the brand name.
Leveraging and outsourcing
Taking clients through a specific set of steps is the most sensible way for coaches instructors. When you have developed a system that works it can be effectively used repeatedly.
You can provide personal touchstones but it doesn’t need to be radically different for each client.
I’ve been able to leverage my business by creating a repeatable process that everyone goes through.
We have been able to do this because of our core messaging - we help people start high ticket online coaching companies and having a very clear message ensures we attract a very specific group.
Assign responsibility not tasks
All of the people in my team are contractors and I assign responsibilities, not tasks. You need to know what people are motivated by and use this to drive things forward.
When you assign people a task they just feel like a cog in a bigger machine when you assign responsibility, people take on a level of ownership.
Making an impact
For me, its hearing about how I’m changing people’s lives I’m not really motivated by money
It’s my impact on other people that really matters.
I always want to be better than I was the day before, you can change your life if you have intentional action.
BEST MOMENTS
‘I’m not an employable person’
‘As the business owner, you have to hold your ground’
‘Just pick the thing you do the best and are passionate about’
‘People don’t aim at a specific person or solving a particular problem’
‘I used to take it all way too seriously before I separated my business and personal brand’
VALUABLE RESOURCES
The Leveraged Lifestyle Podcast
Leveraged Lifestyle Community: bit.ly/llocfbgroup
Leveraged Lifestyle Summit VIP Priority Notification List: bit.ly/llsummit2019
LLOM - Life Leverage Online Masterclass bit.ly/ctfbgroup
https://www.turnerinvest.co.uk/
YouTube: https://www.youtube.com/watch?v=SGS2wM9QEqg
Ideal Media: www.ideal-collective.com/socialagency
Women Building Wealth Facebook Group: https://www.facebook.com/groups/993747404052781/
ABOUT THE GUEST
Lauren Tickner has one of the world’s top 10 business podcasts, Impact School. She’s known for her highly actionable free content, and for helping people create profitable online businesses.
Lauren is committed to helping people who can make a difference, get their message out into the world.
She wants to make sure those people, perhaps you, achieve two things freedom and fulfilment.
Because she knows that having a profitable online business can give you the life of your dreams while you’re also making an impact on other people’s lives
Free Workshop: https://newonlinecoach.com/workshop
CONTACT METHOD
ABOUT THE HOST
Catherine Turner
Catherine is an iTunes No.1 podcast host of Leveraged Lifestyle, entrepreneur, businesswoman, an Inspirational Speaker, world record holder, Co-Director of Ideal-Collective.com and a mum of 2!
Catherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25.
In 2011/12 Catherine discovered the power of investing in property, and tried many different property investment strategies over the years, finally settling on Serviced Accommodation in 2015, which has now grown from one unit in her home town of Chelmsford, Essex to over 50 across the UK, helping investors, landlords and developers create a better return on their money or property.
This year, Catherine and her husband Stephen, also her business partner, joined forces with the Directors of LoLite Homes to create the Ideal-Collective.com, which is all about leveraging the services and knowledge of all four Directors when it comes to Serviced Accommodation, Social Media, Finance & Virtual Assistants.
Catherine started Leveraged Lifestyle podcast to give business owners and those not leading their ideal lifestyle, to learn the mindset and skillset it takes to create a lifestyle of Freedom, by leveraging time, money & knowledge and using outsourcing and systemisation.
CONTACT METHOD
http://www.ideal-collective.com
www.instagram.com/catherineannt
www.facebook.com/catherineturnerspeaker
www.linkedin.com/in/catherineturnerspeaker
