In this episode, Jo & Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to  £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way. 

Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses.

KEY TAKEAWAYS
Investing in a business mentor to teach you the right way to run a business is no different to investing in a driving instructor to teach you to drive. Don´t let friends and family put you off.
Don´t inadvertently devalue your service. How this can happen and what you can do to avoid this classic mistake is explained during the episode.
Discounts are a win for a customer, but if you are doing twice the work, for you it is a loss. Instead, offer arrangements that benefit both parties.
In the early stages focus on one or two options. That is how all successful businesses get started.
Give customers a choice. Let them decide whether to opt for the cheapest or the more expensive option.
Tempt customers by giving them exactly what they need. Provide true value – make hiring you a no-brainer.
Do your market research before launching a new service. Rymel explains how.
Show customers that you understand their pain e.g., the problem is my dog won´t come when called, the pain is I can´t take him anywhere without worrying he will run away.
Humans will do more to get away from pain than they will to experience pleasure. Use that fact to hone your marketing efforts.





BEST MOMENTS

“Generating revenue is simply offering a real exchange in value.”

 “Don't panic and worry about affordability …. just create choices.

“Present the harsh reality of what happens if the problem is not solved.”



EPISODE RESOURCES

https://www.instagram.com/rymeldmot

https://www.facebook.com/RymelDmot

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/



ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo &amp; Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to  £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way. 
Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses.
KEY TAKEAWAYS
<ul>
<li aria-level="1">Investing in a business mentor to teach you the right way to run a business is no different to investing in a driving instructor to teach you to drive. Don´t let friends and family put you off.</li>
<li aria-level="1">Don´t inadvertently devalue your service. How this can happen and what you can do to avoid this classic mistake is explained during the episode.</li>
<li aria-level="1">Discounts are a win for a customer, but if you are doing twice the work, for you it is a loss. Instead, offer arrangements that benefit both parties.</li>
<li aria-level="1">In the early stages focus on one or two options. That is how all successful businesses get started.</li>
<li aria-level="1">Give customers a choice. Let them decide whether to opt for the cheapest or the more expensive option.</li>
<li aria-level="1">Tempt customers by giving them exactly what they need. Provide true value – make hiring you a no-brainer.</li>
<li aria-level="1">Do your market research before launching a new service. Rymel explains how.</li>
<li aria-level="1">Show customers that you understand their pain e.g., the problem is my dog won´t come when called, the pain is I can´t take him anywhere without worrying he will run away.</li>
<li aria-level="1">Humans will do more to get away from pain than they will to experience pleasure. Use that fact to hone your marketing efforts.</li>
</ul>
 
BEST MOMENTS
“Generating revenue is simply offering a real exchange in value.”
 “Don't panic and worry about affordability …. just create choices.
“Present the harsh reality of what happens if the problem is not solved.”
 
EPISODE RESOURCES
<a href="https://www.instagram.com/rymeldmot">https://www.instagram.com/rymeldmot</a>
https://www.facebook.com/RymelDmot
SOCIALS AND IMPORTANT LINKS
<a href="https://www.tiktok.com/@letstalkdogbusiness">https://www.tiktok.com/@letstalkdogbusiness</a>
<a href="https://www.youtube.com/@LetsTalkDogBusiness">https://www.youtube.com/@LetsTalkDogBusiness</a>
Website <a href="https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.caninebusinessacademy.com%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991747947%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=6XNKT%2FTaBtvQHteq1YlRjMF7ATf05JRApm1C4SjL88I%3D&amp;reserved=0">www.caninebusinessacademy.com</a>
Community Facebook Group: <a href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fgroups%2Fcaninebusinessacademycommunity%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991758101%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=RDCjsmbnaCLcux5%2BhwIPf6mpWY1ASdG6%2Bja01pdmw6E%3D&amp;reserved=0">https://www.facebook.com/groups/caninebusinessacademycommunity/</a>
 
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.

Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.

Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

The ultimate hub for dog business enthusiasts!
Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.
Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.
Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

Let's Talk Dog Business

How to Truly Understand What Your Customers Want with Rymel Dmot

For today's episode of Let's Talk Dog Business, Vicky & Jo do something a little bit different. They answer some of the questions that you've submitted to them via the Facebook group.

They cover how to increase your perceived value, getting clients to do what is asked of them, working out how much to charge and how to create your client avatar.

 

KEY TAKEAWAYS


Offering something that other trainers in the area do not offer or providing 100% of what potential customers need helps to increase your perceived value.


Focus on attracting the right clients, don´t waste energy chasing people you are not a good fit for.


When clients book and pay for blocks of lessons, be clear about the date by which the sessions need to be completed.


There are several ways to work out how much you should be charging. During the episode, Jo & Vicky explain each one and highlight the best way to do it.


When working out what to charge, don´t just go with an hourly rate, especially not a low one. If you simply do that you are not factoring in what it costs to provide the service e.g. insurance and rent.


What you charge needs to reflect your expertise, you are sharing experience and knowledge that few people have.


You need to do more than earn enough to cover your bills. People will spend what they are happy to pay, if you are happy too, it is a win-win.


Factor in where your potential clients live when choosing which platforms to use.

 

BEST MOMENTS

“The perceived value of your client isn't necessarily your own perceived value,”

“If we're leaving it to the client and they're not doing it well, our job is to lead and guide them to make sure that the journey for them is absolutely amazing.”

“Everything should be really clear and simple for the customer.”

“You are responsible for that dog. You are there to care for it.”

“Without you, that person couldn't go on holiday, or they couldn't do what they're doing.”

“Everything should be really clear and simple for the customer.”

“If someone's happy to pay you £1000  for 5 training sessions and you're happy to receive it. It's a win-win.”

“Do you need to start using different words and phrases because of the age of your audience?”





SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness





Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/






ABOUT THE HOSTS

 

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

 

For today's episode of Let's Talk Dog Business, Vicky &amp; Jo do something a little bit different. They answer some of the questions that you've submitted to them via the Facebook group.
They cover how to increase your perceived value, getting clients to do what is asked of them, working out how much to charge and how to create your client avatar.
&nbsp;
KEY TAKEAWAYS
<ul>
<li dir="ltr" aria-level="1">
Offering something that other trainers in the area do not offer or providing 100% of what potential customers need helps to increase your perceived value.
</li>
<li dir="ltr" aria-level="1">
Focus on attracting the right clients, don&acute;t waste energy chasing people you are not a good fit for.
</li>
<li dir="ltr" aria-level="1">
When clients book and pay for blocks of lessons, be clear about the date by which the sessions need to be completed.
</li>
<li dir="ltr" aria-level="1">
There are several ways to work out how much you should be charging. During the episode, Jo &amp; Vicky explain each one and highlight the best way to do it.
</li>
<li dir="ltr" aria-level="1">
When working out what to charge, don&acute;t just go with an hourly rate, especially not a low one. If you simply do that you are not factoring in what it costs to provide the service e.g. insurance and rent.
</li>
<li dir="ltr" aria-level="1">
What you charge needs to reflect your expertise, you are sharing experience and knowledge that few people have.
</li>
<li dir="ltr" aria-level="1">
You need to do more than earn enough to cover your bills. People will spend what they are happy to pay, if you are happy too, it is a win-win.
</li>
<li dir="ltr" aria-level="1">
Factor in where your potential clients live when choosing which platforms to use.
</li>
</ul>
&nbsp;
BEST MOMENTS
&ldquo;The perceived value of your client isn't necessarily your own perceived value,&rdquo;
&ldquo;If we're leaving it to the client and they're not doing it well, our job is to lead and guide them to make sure that the journey for them is absolutely amazing.&rdquo;
&ldquo;Everything should be really clear and simple for the customer.&rdquo;
&ldquo;You are responsible for that dog. You are there to care for it.&rdquo;
&ldquo;Without you, that person couldn't go on holiday, or they couldn't do what they're doing.&rdquo;
&ldquo;Everything should be really clear and simple for the customer.&rdquo;
&ldquo;If someone's happy to pay you &pound;1000&nbsp; for 5 training sessions and you're happy to receive it. It's a win-win.&rdquo;
&ldquo;Do you need to start using different words and phrases because of the age of your audience?&rdquo;
 
SOCIALS AND IMPORTANT LINKS
<a href="https://www.tiktok.com/@letstalkdogbusiness">https://www.tiktok.com/@letstalkdogbusiness</a>
<a href="https://www.youtube.com/@LetsTalkDogBusiness">https://www.youtube.com/@LetsTalkDogBusiness</a>
 
Website <a href="https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.caninebusinessacademy.com%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991747947%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=6XNKT%2FTaBtvQHteq1YlRjMF7ATf05JRApm1C4SjL88I%3D&amp;reserved=0">www.caninebusinessacademy.com</a>
Community Facebook Group: <a href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fgroups%2Fcaninebusinessacademycommunity%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991758101%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=RDCjsmbnaCLcux5%2BhwIPf6mpWY1ASdG6%2Bja01pdmw6E%3D&amp;reserved=0">https://www.facebook.com/groups/caninebusinessacademycommunity/</a>
 
ABOUT THE HOSTS
&nbsp;
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind &ndash; managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
&nbsp;

Your Dog Business Questions Answered – Q&A Session

 

DESCRIPTION

In this episode, Jo & Vicky are joined by Clara who worked for many years as a senior trainer and behaviour advisor at Dog´s Trust. In 2022, she founded The Muzzle Movement as a way to advocate for muzzled dogs and their guardians. Something she felt compelled to do when she adopted Tolly, who needed to be muzzled. The experience they had while out and about compelled Carla to change the public´s perception of muzzled dogs. 

 

It also inspired her to shake up the muzzle space by developing a new type of muzzle. One that provides far more freedom of movement, while still being effective, comfortable and hardwearing. In under 2 years, 20,000 have been shipped worldwide. Carla shares her story, including raising £46,000 on Kickstarter.





KEY TAKEAWAYS

 


Carla hired someone on Upwork to create the CAD plan for her.


The first muzzle was 3d printed.


Being able to feed and drink water while wearing a muzzle is a big benefit.


A dog wearing a black or brown muzzle looks scarier to most people than one that is wearing a blue or brightly coloured one.


Hire help as soon as you can. Your business will grow faster, and you will avoid burnout.


When Clara hired a team her turnover hit £1.2 million in 12 months.


Hire people who share your core values and passion for what you are doing. This is particularly important during the startup stage.


Be clear about your purpose. Without that clarity, you will not have the drive to get through the tough times.


Offer true solutions for actual problems, not something only you perceive to be an issue.


Stick to your values. Carla shares why they are doing this and why they turned down £2 million worth of orders.


Hire a mentor as soon as possible. It will accelerate your growth.


Regularly review what you are doing and improve.


As an industry we need to pull together and stop criticising each other. There is way too much negativity in the dog industry.





BEST MOMENTS

“I wanted to be able to feed my dog through the muzzle really easily.”

“I should have hired people sooner.”

“A business needs to make money to be able to continue being a business and be able to support more people in the future.”

“Your business decisions should be made off the back of those values.”

“We'll take that loss of £2 million orders that we could have had next year if it means that over time, the right things are happening anyway.”

“It impacted my business because I was surrounded by negativity the whole time.”

“I don't think they're fearful of what their potential clients would say, they're scared about the peer group.”

“Reach out to people and say that's amazing … it really helps the other person.”






ABOUT THE GUEST

https://www.themuzzlemovement.com

Socials - @themuzzlemovement





SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness





Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/






ABOUT THE HOSTS

 

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

 

 

&nbsp;
DESCRIPTION
In this episode, Jo &amp; Vicky are joined by Clara who worked for many years as a senior trainer and behaviour advisor at Dog&acute;s Trust. In 2022, she founded The Muzzle Movement as a way to advocate for muzzled dogs and their guardians. Something she felt compelled to do when she adopted Tolly, who needed to be muzzled. The experience they had while out and about compelled Carla to change the public&acute;s perception of muzzled dogs.&nbsp;
&nbsp;
It also inspired her to shake up the muzzle space by developing a new type of muzzle. One that provides far more freedom of movement, while still being effective, comfortable and hardwearing. In under 2 years, 20,000 have been shipped worldwide. Carla shares her story, including raising &pound;46,000 on Kickstarter.
 
KEY TAKEAWAYS
&nbsp;
<ul>
<li dir="ltr" aria-level="1">
Carla hired someone on Upwork to create the CAD plan for her.
</li>
<li dir="ltr" aria-level="1">
The first muzzle was 3d printed.
</li>
<li dir="ltr" aria-level="1">
Being able to feed and drink water while wearing a muzzle is a big benefit.
</li>
<li dir="ltr" aria-level="1">
A dog wearing a black or brown muzzle looks scarier to most people than one that is wearing a blue or brightly coloured one.
</li>
<li dir="ltr" aria-level="1">
Hire help as soon as you can. Your business will grow faster, and you will avoid burnout.
</li>
<li dir="ltr" aria-level="1">
When Clara hired a team her turnover hit &pound;1.2 million in 12 months.
</li>
<li dir="ltr" aria-level="1">
Hire people who share your core values and passion for what you are doing. This is particularly important during the startup stage.
</li>
<li dir="ltr" aria-level="1">
Be clear about your purpose. Without that clarity, you will not have the drive to get through the tough times.
</li>
<li dir="ltr" aria-level="1">
Offer true solutions for actual problems, not something only you perceive to be an issue.
</li>
<li dir="ltr" aria-level="1">
Stick to your values. Carla shares why they are doing this and why they turned down &pound;2 million worth of orders.
</li>
<li dir="ltr" aria-level="1">
Hire a mentor as soon as possible. It will accelerate your growth.
</li>
<li dir="ltr" aria-level="1">
Regularly review what you are doing and improve.
</li>
<li dir="ltr" aria-level="1">
As an industry we need to pull together and stop criticising each other. There is way too much negativity in the dog industry.
</li>
</ul>
 
BEST MOMENTS
&ldquo;I wanted to be able to feed my dog through the muzzle really easily.&rdquo;
&ldquo;I should have hired people sooner.&rdquo;
&ldquo;A business needs to make money to be able to continue being a business and be able to support more people in the future.&rdquo;
&ldquo;Your business decisions should be made off the back of those values.&rdquo;
&ldquo;We'll take that loss of &pound;2 million orders that we could have had next year if it means that over time, the right things are happening anyway.&rdquo;
&ldquo;It impacted my business because I was surrounded by negativity the whole time.&rdquo;
&ldquo;I don't think they're fearful of what their potential clients would say, they're scared about the peer group.&rdquo;
&ldquo;Reach out to people and say that's amazing &hellip; it really helps the other person.&rdquo;
 
ABOUT THE GUEST
<a href="https://www.themuzzlemovement.com">https://www.themuzzlemovement.com</a>
Socials - @themuzzlemovement
 
SOCIALS AND IMPORTANT LINKS
<a href="https://www.tiktok.com/@letstalkdogbusiness">https://www.tiktok.com/@letstalkdogbusiness</a>
<a href="https://www.youtube.com/@LetsTalkDogBusiness">https://www.youtube.com/@LetsTalkDogBusiness</a>
 
Website <a href="https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.caninebusinessacademy.com%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991747947%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=6XNKT%2FTaBtvQHteq1YlRjMF7ATf05JRApm1C4SjL88I%3D&amp;reserved=0">www.caninebusinessacademy.com</a>
Community Facebook Group: <a href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fgroups%2Fcaninebusinessacademycommunity%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991758101%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=RDCjsmbnaCLcux5%2BhwIPf6mpWY1ASdG6%2Bja01pdmw6E%3D&amp;reserved=0">https://www.facebook.com/groups/caninebusinessacademycommunity/</a>
 
ABOUT THE HOSTS
&nbsp;
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind &ndash; managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
&nbsp;
&nbsp;

Changing the Public´s Perception of Muzzled Dogs with Clara of The Muzzle Movement

In this episode, Jo & Vicky take a look at why the dog industry is mainly made up of women.

They also discuss the differences between female and male energies and the pros and cons of the two approaches.

As well as talk about the common pitfalls your natural way of thinking and being can lead you into. Before explaining how to take account of all this and adjust the way you manage your business so that you can stay true to yourself, become a more effective business owner and take care of your family. 

KEY TAKEAWAYS


Most people involved in the dog industry, especially the women, really struggle to charge what they are worth.


The fact that so many trainers started their careers almost as a hobby, as a side hustle plays a role in people underestimating what they should be charging.


Frequently, the person setting up the dog business is not the main wage earner in the household. Certainly not, during the startup phase. This also has an impact on how much they are willing to charge.


Many women lean into the nurturing side of helping dogs and owners to overcome their issues, but to the point where they feel they should be offering that help unconditionally. An emotional thought cycle that can make it harder to charge for their time.


Some dog trainers find it hard to charge enough if they feel that the person in front of them is struggling financially.


Successful business owners learn to tap into both feminine and masculine patterns of behaviour.


At times being in business is tough, and you have to be tough too to get through those times. But it is not always wise to bring that energy home with you, where as a mother you are fulfilling a different role that requires a different energy.


When guiding clients, tapping into your masculine energy can be helpful. It makes it easier for them to accept that in this situation you are the professional.

BEST MOMENTS

“Multitasking can be a good thing, but it also can be negative, because you maybe don't complete the tasks.”

“With the transition of me growing as a person and growing this business, my role at home has now changed. I'm there a lot less.”

“I think there are elements of feminine energy in all of the men that we've worked with.”

“I do find that masculine and feminine energy really interesting because I see it show up in how people run their businesses.”

“That caring nature bit of but I can help, I want to help, I need to help. So, if I can, I will, and if you can only afford this, then that's okay .”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo &amp; Vicky take a look at why the dog industry is mainly made up of women.
They also discuss the differences between female and male energies and the pros and cons of the two approaches.
As well as talk about the common pitfalls your natural way of thinking and being can lead you into. Before explaining how to take account of all this and adjust the way you manage your business so that you can stay true to yourself, become a more effective business owner and take care of your family.&nbsp;
KEY TAKEAWAYS
<ul>
<li dir="ltr" aria-level="1">
Most people involved in the dog industry, especially the women, really struggle to charge what they are worth.
</li>
<li dir="ltr" aria-level="1">
The fact that so many trainers started their careers almost as a hobby, as a side hustle plays a role in people underestimating what they should be charging.
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Frequently, the person setting up the dog business is not the main wage earner in the household. Certainly not, during the startup phase. This also has an impact on how much they are willing to charge.
</li>
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Many women lean into the nurturing side of helping dogs and owners to overcome their issues, but to the point where they feel they should be offering that help unconditionally. An emotional thought cycle that can make it harder to charge for their time.
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Some dog trainers find it hard to charge enough if they feel that the person in front of them is struggling financially.
</li>
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Successful business owners learn to tap into both feminine and masculine patterns of behaviour.
</li>
<li dir="ltr" aria-level="1">
At times being in business is tough, and you have to be tough too to get through those times. But it is not always wise to bring that energy home with you, where as a mother you are fulfilling a different role that requires a different energy.
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When guiding clients, tapping into your masculine energy can be helpful. It makes it easier for them to accept that in this situation you are the professional.
</li>
</ul>
BEST MOMENTS
&ldquo;Multitasking can be a good thing, but it also can be negative, because you maybe don't complete the tasks.&rdquo;
&ldquo;With the transition of me growing as a person and growing this business, my role at home has now changed. I'm there a lot less.&rdquo;
&ldquo;I think there are elements of feminine energy in all of the men that we've worked with.&rdquo;
&ldquo;I do find that masculine and feminine energy really interesting because I see it show up in how people run their businesses.&rdquo;
&ldquo;That caring nature bit of but I can help, I want to help, I need to help. So, if I can, I will, and if you can only afford this, then that's okay .&rdquo;
SOCIALS AND IMPORTANT LINKS
<a href="https://www.tiktok.com/@letstalkdogbusiness">https://www.tiktok.com/@letstalkdogbusiness</a>
<a href="https://www.youtube.com/@LetsTalkDogBusiness">https://www.youtube.com/@LetsTalkDogBusiness</a>
Website <a href="https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.caninebusinessacademy.com%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991747947%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=6XNKT%2FTaBtvQHteq1YlRjMF7ATf05JRApm1C4SjL88I%3D&amp;reserved=0">www.caninebusinessacademy.com</a>
Community Facebook Group: <a href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fgroups%2Fcaninebusinessacademycommunity%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991758101%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=RDCjsmbnaCLcux5%2BhwIPf6mpWY1ASdG6%2Bja01pdmw6E%3D&amp;reserved=0">https://www.facebook.com/groups/caninebusinessacademycommunity/</a>
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind &ndash; managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

How to Truly Understand What Your Customers Want with Rymel Dmot

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