In this episode, Jo & Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to  £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way. 

Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses.

KEY TAKEAWAYS
Investing in a business mentor to teach you the right way to run a business is no different to investing in a driving instructor to teach you to drive. Don´t let friends and family put you off.
Don´t inadvertently devalue your service. How this can happen and what you can do to avoid this classic mistake is explained during the episode.
Discounts are a win for a customer, but if you are doing twice the work, for you it is a loss. Instead, offer arrangements that benefit both parties.
In the early stages focus on one or two options. That is how all successful businesses get started.
Give customers a choice. Let them decide whether to opt for the cheapest or the more expensive option.
Tempt customers by giving them exactly what they need. Provide true value – make hiring you a no-brainer.
Do your market research before launching a new service. Rymel explains how.
Show customers that you understand their pain e.g., the problem is my dog won´t come when called, the pain is I can´t take him anywhere without worrying he will run away.
Humans will do more to get away from pain than they will to experience pleasure. Use that fact to hone your marketing efforts.





BEST MOMENTS

“Generating revenue is simply offering a real exchange in value.”

 “Don't panic and worry about affordability …. just create choices.

“Present the harsh reality of what happens if the problem is not solved.”



EPISODE RESOURCES

https://www.instagram.com/rymeldmot

https://www.facebook.com/RymelDmot

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/



ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo &amp; Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to  £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way. 
Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses.
KEY TAKEAWAYS
<ul>
<li aria-level="1">Investing in a business mentor to teach you the right way to run a business is no different to investing in a driving instructor to teach you to drive. Don´t let friends and family put you off.</li>
<li aria-level="1">Don´t inadvertently devalue your service. How this can happen and what you can do to avoid this classic mistake is explained during the episode.</li>
<li aria-level="1">Discounts are a win for a customer, but if you are doing twice the work, for you it is a loss. Instead, offer arrangements that benefit both parties.</li>
<li aria-level="1">In the early stages focus on one or two options. That is how all successful businesses get started.</li>
<li aria-level="1">Give customers a choice. Let them decide whether to opt for the cheapest or the more expensive option.</li>
<li aria-level="1">Tempt customers by giving them exactly what they need. Provide true value – make hiring you a no-brainer.</li>
<li aria-level="1">Do your market research before launching a new service. Rymel explains how.</li>
<li aria-level="1">Show customers that you understand their pain e.g., the problem is my dog won´t come when called, the pain is I can´t take him anywhere without worrying he will run away.</li>
<li aria-level="1">Humans will do more to get away from pain than they will to experience pleasure. Use that fact to hone your marketing efforts.</li>
</ul>
 
BEST MOMENTS
“Generating revenue is simply offering a real exchange in value.”
 “Don't panic and worry about affordability …. just create choices.
“Present the harsh reality of what happens if the problem is not solved.”
 
EPISODE RESOURCES
<a href="https://www.instagram.com/rymeldmot">https://www.instagram.com/rymeldmot</a>
https://www.facebook.com/RymelDmot
SOCIALS AND IMPORTANT LINKS
<a href="https://www.tiktok.com/@letstalkdogbusiness">https://www.tiktok.com/@letstalkdogbusiness</a>
<a href="https://www.youtube.com/@LetsTalkDogBusiness">https://www.youtube.com/@LetsTalkDogBusiness</a>
Website <a href="https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.caninebusinessacademy.com%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991747947%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=6XNKT%2FTaBtvQHteq1YlRjMF7ATf05JRApm1C4SjL88I%3D&amp;reserved=0">www.caninebusinessacademy.com</a>
Community Facebook Group: <a href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fgroups%2Fcaninebusinessacademycommunity%2F&amp;data=05%7C02%7C%7Cbb0d3a2409b74a32343d08dc653ee38e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638496567991758101%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=RDCjsmbnaCLcux5%2BhwIPf6mpWY1ASdG6%2Bja01pdmw6E%3D&amp;reserved=0">https://www.facebook.com/groups/caninebusinessacademycommunity/</a>
 
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.

Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.

Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

The ultimate hub for dog business enthusiasts!
Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.
Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.
Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

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