Francine Lacqua sits down with Emma Grede—the power behind Good American and a founding partner of Skims—to unpack what it really takes to build a billion-dollar brand. Grede goes beyond the headlines, revealing the chaos behind her $1 million launch day and the mindset that helped her push through challenges. From "radical honesty" in leadership to bold views on work, ambition and success, she reveals the principles that have shaped her rise—and why she’s now stepping into the spotlight to help others do the same.

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