On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how becoming a key person of influence in your industry requires strategic approach and consistent effort, and she shares her simple 3C Framework with you that will help you get there.

KEY TAKEAWAYS

• The 3Cs are: Content, Connection, and Consistency. If you get those three parts right then you are well on your way to becoming the key person of influence (KPI – the person who gets all the work, gets to speak on stages, work comes to you rather than chasing it) in your industry.
• You need to build a personal brand that communicates your expertise, values, and personality. This includes creating a personal website, optimising your social media profiles and using a consistent tone and style across your content. Building a powerful personal brand requires a combination of authenticity, consistency, and value delivery.
• Define your unique value proposition, identify what sets you apart from others in your industry and articulate it consistently. This should communicate specific values and benefits that you bring to your audience including expertise in your specific niche, a unique approach to problem solving or a distinctive personality.
• Engage and build relationships, you never become the KPI in your industry if you stay in your room with your knowledge and don’t get out there and meet people. Interact with your audience regularly, respond to comments and massages, email them, engage in discussions on social media about your topic, go into forum and answer questions, go to industry events and talk to people about your expertise and build genuine relationships with your audience fostering loyalty and trust. 

BEST MOMENTS
‘Do not build a brand that’s not you, people will see through it.’
‘Be authentic and transparent, people’s inauthenticity radar is very well fined tuned. Share your stories, experiences and struggles openly allowing your audience to connect with you on a deeper level.’
‘Create and share content that provides value to your audience.’
‘Utilise ChatGPT or other AI tools to help you become more productive, but don’t use it 100% or your content will become like everybody else’s, make sure you personalise it and use it as a guide to come up with ideas.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com 
Facebook: https://www.facebook.com/wedisruptagency 
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency 
LinkedIn: https://www.linkedin.com/in/tzechingyeung/