Welcome to the Lead With Purpose podcast. 

This podcast features tips, ideas and interviews to help impact driven entrepreneurs launch, grow and scale their purpose driven business (and life). 

Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. The aim of this podcast is to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact. 

Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist and business coach.

She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet. 

Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work. 

She believes, both in life and business, that we should LEAD WITH PURPOSE.



ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com

Facebook: https://www.facebook.com/wedisruptagency

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency

LinkedIn: https://www.linkedin.com/in/tzechingyeung/

Welcome to the Lead With Purpose podcast. 
This podcast features tips, ideas and interviews to help impact driven entrepreneurs launch, grow and scale their purpose driven business (and life). 
Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. The aim of this podcast is to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact. 
Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist and business coach.
She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet. 
Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work. 
She believes, both in life and business, that we should LEAD WITH PURPOSE.
 
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: <a href="https://wedisruptagency.com">https://wedisruptagency.com</a> 
Facebook: <a href="https://www.facebook.com/wedisruptagency">https://www.facebook.com/wedisruptagency</a> 
Instagram: <a href="https://www.instagram.com/wedisruptagency/">https://www.instagram.com/wedisruptagency/</a>
Twitter: <a href="https://www.twitter.com/wedisruptagency">https://www.twitter.com/wedisruptagency</a> 
LinkedIn: <a href="https://www.linkedin.com/in/tzechingyeung/">https://www.linkedin.com/in/tzechingyeung/</a>

Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact. 

Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist,  emotional change therapist and business coach.

She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet. 

Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work. 

She believes, both in life and business, that we should LEAD WITH PURPOSE.

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet. 

CONTACT

Tze Ching’s website: https://wedisruptagency.com

Facebook: https://www.facebook.com/wedisruptagency

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency

LinkedIn: https://www.linkedin.com/in/tzechingyeung/

Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact. 
Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist,  emotional change therapist and business coach.
She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet. 
Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work. 
She believes, both in life and business, that we should LEAD WITH PURPOSE.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet. 
CONTACT
Tze Ching’s website: <a href="https://wedisruptagency.com">https://wedisruptagency.com</a>
Facebook: <a href="https://www.facebook.com/wedisruptagency">https://www.facebook.com/wedisruptagency</a>
Instagram: <a href="https://www.instagram.com/wedisruptagency/">https://www.instagram.com/wedisruptagency/</a>
Twitter: <a href="https://www.twitter.com/wedisruptagency">https://www.twitter.com/wedisruptagency</a>
LinkedIn: <a href="https://www.linkedin.com/in/tzechingyeung/">https://www.linkedin.com/in/tzechingyeung/</a>

Lead with Purpose

Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact. 

Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist and business coach.

She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage  it is having on the planet. 

Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work. 

She believes, both in life and business, that we should LEAD WITH PURPOSE.



ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet. 

CONTACT

Tze Ching’s website: https://wedisruptagency.com

Facebook: https://www.facebook.com/wedisruptagency

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency

LinkedIn: https://www.linkedin.com/in/tzechingyeung/

Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact. 
Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist and business coach.
She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage  it is having on the planet. 
Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work. 
She believes, both in life and business, that we should LEAD WITH PURPOSE.
 
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet. 
CONTACT
Tze Ching’s website: <a href="https://wedisruptagency.com">https://wedisruptagency.com</a>
Facebook: <a href="https://www.facebook.com/wedisruptagency">https://www.facebook.com/wedisruptagency</a>
Instagram: <a href="https://www.instagram.com/wedisruptagency/">https://www.instagram.com/wedisruptagency/</a>
Twitter: <a href="https://www.twitter.com/wedisruptagency">https://www.twitter.com/wedisruptagency</a>
LinkedIn: <a href="https://www.linkedin.com/in/tzechingyeung/">https://www.linkedin.com/in/tzechingyeung/</a>

Introduction

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Josh Cleall, CEO of Jump – a company that helps other companies train their staff in more sustainable behaviours, about his career journey from intern to CEO, as well as behavioural change and sustainability.

KEY TAKEAWAYS


Our gamification tool and platform incentivises and rewards staff members and people to make tiny changes to their lifestyle, both at home and at work. These little changes all add up to a big impact which saves companies money, carbon, and can be demonstrated through the impact the staff have.


With behavioural changes you need to show people exactly why they need to be doing it. For society in general you can’t expect people to change their behaviour if the result is that makes the job or whatever they’re doing slower, more inefficient and expensive, thereby reducing their quality of life and increase their expenses. That’s clearly never going to work. You need to highlight and encourage people by showing the small actions they can take which will have positive benefits in their lives. A great example is sustainable commuting.


Fashion is an area where no one has solved this yet. You can encourage people to buy more expensive garments, or repair and fix things. There has been a slight change in this area, especially with apps like Vinted where you can buy good quality, second-hand clothing at a much cheaper price. But it’s not the answer for everyone, there’ll be lots of people who would never entertain that thought, who want high-end luxury items.


We have 300 positive behaviours that people can pick from, those behaviours have a points attributed with them: The more difficult ones have a higher points value and lower difficulty ones have lower points. Every month we publish a leaderboard with how the clients have done and the top 10 or 20 individuals each month can pick a prize. A lot of the brands we work with for these prizes have to be aspirational, not consumerist, they have to be as eco-friendly and sustainable as possible.

BEST MOMENTS

‘By encouraging people to be more active in their commuting that has a benefit on them (their costs and health), that’s the sweet spot for sustainability and behaviour change.’

‘There are some behaviours that are really carbon intensive but which you’re never going to encourage people away from, but there are lots of examples where it’s perfectly possible.’

‘Luxury fashion brands are slowly starting to change their purchasing habits, what materials they’re using, and using repurposed materials more and more.’

‘It’s human nature that we respond well to badges that we earn, whether it’s on DuoLingo or the Playstation, they spark joy. That’s the approach we take at Jump.’

ABOUT THE GUEST

Josh Cleallis CEO of Team Jump, a company that supports a variety of initiatives in the sustainability industry using technology to engage individuals and teams. He says: “Smart use of technology is at the heart of what we do, but making this technology work for our people is how we ensure real change happens. We’re constantly looking at ways we can help users learn more about what it means to be sustainable or improve their wellness and the steps they can take to achieve this.

“I joined Jump in 2013 and found that my experience in e-commerce and a MSc in Sustainable Development were a good foundation for the work that we do. I love the challenge of applying our innovative platform to different clients and workplace cultures to ensure they get the most engagement as possible, rewarding those who achieve the most is fun too!”

Website

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Josh Cleall, CEO of Jump – a company that helps other companies train their staff in more sustainable behaviours, about his career journey from intern to CEO, as well as behavioural change and sustainability.
KEY TAKEAWAYS
<ul>
<li dir="ltr" aria-level="1">
Our gamification tool and platform incentivises and rewards staff members and people to make tiny changes to their lifestyle, both at home and at work. These little changes all add up to a big impact which saves companies money, carbon, and can be demonstrated through the impact the staff have.
</li>
<li dir="ltr" aria-level="1">
With behavioural changes you need to show people exactly why they need to be doing it. For society in general you can’t expect people to change their behaviour if the result is that makes the job or whatever they’re doing slower, more inefficient and expensive, thereby reducing their quality of life and increase their expenses. That’s clearly never going to work. You need to highlight and encourage people by showing the small actions they can take which will have positive benefits in their lives. A great example is sustainable commuting.
</li>
<li dir="ltr" aria-level="1">
Fashion is an area where no one has solved this yet. You can encourage people to buy more expensive garments, or repair and fix things. There has been a slight change in this area, especially with apps like Vinted where you can buy good quality, second-hand clothing at a much cheaper price. But it’s not the answer for everyone, there’ll be lots of people who would never entertain that thought, who want high-end luxury items.
</li>
<li dir="ltr" aria-level="1">
We have 300 positive behaviours that people can pick from, those behaviours have a points attributed with them: The more difficult ones have a higher points value and lower difficulty ones have lower points. Every month we publish a leaderboard with how the clients have done and the top 10 or 20 individuals each month can pick a prize. A lot of the brands we work with for these prizes have to be aspirational, not consumerist, they have to be as eco-friendly and sustainable as possible.
</li>
</ul>
BEST MOMENTS
‘By encouraging people to be more active in their commuting that has a benefit on them (their costs and health), that’s the sweet spot for sustainability and behaviour change.’
‘There are some behaviours that are really carbon intensive but which you’re never going to encourage people away from, but there are lots of examples where it’s perfectly possible.’
‘Luxury fashion brands are slowly starting to change their purchasing habits, what materials they’re using, and using repurposed materials more and more.’
‘It’s human nature that we respond well to badges that we earn, whether it’s on DuoLingo or the Playstation, they spark joy. That’s the approach we take at Jump.’
ABOUT THE GUEST
Josh Cleall is CEO of Team Jump, a company that supports a variety of initiatives in the sustainability industry using technology to engage individuals and teams. He says: “Smart use of technology is at the heart of what we do, but making this technology work for our people is how we ensure real change happens. We’re constantly looking at ways we can help users learn more about what it means to be sustainable or improve their wellness and the steps they can take to achieve this.
“I joined Jump in 2013 and found that my experience in e-commerce and a MSc in Sustainable Development were a good foundation for the work that we do. I love the challenge of applying our innovative platform to different clients and workplace cultures to ensure they get the most engagement as possible, rewarding those who achieve the most is fun too!”
<a href="http://www.teamjump.co.uk/">Website</a>
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing &amp; home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools &amp; colleges. 
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring &amp; digital marketing company. 
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people &amp; planet.
CONTACT DETAILS
<a href="https://wedisruptagency.com">Website</a>
<a href="https://www.facebook.com/wedisruptagency">Facebook</a>
<a href="https://www.instagram.com/wedisruptagency/">Instagram</a>
<a href="https://www.twitter.com/wedisruptagency">Twitter</a>
<a href="https://www.linkedin.com/in/tzechingyeung/">LinkedIn</a>

Behavioural Change with Josh Cleall

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Doug Betts, an HR expert, about how founders can build more effective teams and the lessons that he has learned while growing his business.

KEY TAKEAWAYS


There’s a lot of things that happen on a daily basis in the corporate world that, when the pandemic happened, just didn’t make sense any more. I wanted to think about doing things in a different way and being a bit more of a positive disruptor in how I worked. For example, it seems pointless going to an office 5 days a week. If you allow a bit of flexibility you’ll benefit a lot of people’s lives.


I’m working with some contractors on my business, so I don’t have employees. But I do have external support, where I need it, from experts who can do lower-level tasks that I can’t do myself or don’t enjoy doing.


A lot of founders hit a sense of overwhelm, no matter how good you are, it can be a little bit too much and you’re not quite sure which thing to do first. Or it can be feast or famine where work can be so manic that you don’t concentrate on things like marketing and finding new business. Be on top of your numbers, because then you know when you can start to outsource tasks.


You need to find people whop align to you business and have similar values to you, and not just about how you work. Ask some behavioural questions when you interview them not just competency-based questions, seeing how they react and what their behaviours are like will let you know if you can trust them or not. Don’t manage them but give them regular ongoing feedback.

BEST MOMENTS

‘My motivation for getting out of bed in the morning and doing this is that I like helping people and solve problems.’

‘Lockdown gave me a good opportunity to reassess and think about what I was going to do next and think about my skillset in a different way.’

‘As a founder, the business is you and ultimately you’re accountable for everything, so make sure you have a clear vision, mission, and goals for your business and communicate those to your team.’

‘You’ve got to show up every day in your business, even if you’re not physically there. Your team will look up to you as the motivator and inspirer.’

ABOUT THE GUEST

Doug Betts is a visionary HR leader with over 20 years of experience across various sectors, but with a particular interest in Charities/not for profits.

Website

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Doug Betts, an HR expert, about how founders can build more effective teams and the lessons that he has learned while growing his business.
KEY TAKEAWAYS
<ul>
<li dir="ltr" aria-level="1">
There’s a lot of things that happen on a daily basis in the corporate world that, when the pandemic happened, just didn’t make sense any more. I wanted to think about doing things in a different way and being a bit more of a positive disruptor in how I worked. For example, it seems pointless going to an office 5 days a week. If you allow a bit of flexibility you’ll benefit a lot of people’s lives.
</li>
<li dir="ltr" aria-level="1">
I’m working with some contractors on my business, so I don’t have employees. But I do have external support, where I need it, from experts who can do lower-level tasks that I can’t do myself or don’t enjoy doing.
</li>
<li dir="ltr" aria-level="1">
A lot of founders hit a sense of overwhelm, no matter how good you are, it can be a little bit too much and you’re not quite sure which thing to do first. Or it can be feast or famine where work can be so manic that you don’t concentrate on things like marketing and finding new business. Be on top of your numbers, because then you know when you can start to outsource tasks.
</li>
<li dir="ltr" aria-level="1">
You need to find people whop align to you business and have similar values to you, and not just about how you work. Ask some behavioural questions when you interview them not just competency-based questions, seeing how they react and what their behaviours are like will let you know if you can trust them or not. Don’t manage them but give them regular ongoing feedback.
</li>
</ul>
BEST MOMENTS
‘My motivation for getting out of bed in the morning and doing this is that I like helping people and solve problems.’
‘Lockdown gave me a good opportunity to reassess and think about what I was going to do next and think about my skillset in a different way.’
‘As a founder, the business is you and ultimately you’re accountable for everything, so make sure you have a clear vision, mission, and goals for your business and communicate those to your team.’
‘You’ve got to show up every day in your business, even if you’re not physically there. Your team will look up to you as the motivator and inspirer.’
ABOUT THE GUEST
Doug Betts is a visionary HR leader with over 20 years of experience across various sectors, but with a particular interest in Charities/not for profits.
<a href="https://www.surebettshr.com/">Website</a>
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing &amp; home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools &amp; colleges. 
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring &amp; digital marketing company. 
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people &amp; planet.
CONTACT DETAILS
<a href="https://wedisruptagency.com">Website</a>
<a href="https://www.facebook.com/wedisruptagency">Facebook</a>
<a href="https://www.instagram.com/wedisruptagency/">Instagram</a>
<a href="https://www.twitter.com/wedisruptagency">Twitter</a>
<a href="https://www.linkedin.com/in/tzechingyeung/">LinkedIn</a>

Building Effective Teams with Doug Betts

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Elin Bergman, the circular economy queen of Sweden, to talk about her company, cradlenet, as well as her career in sustainability.

KEY TAKEAWAYS


I our ‘Circular Friday’ meetings we teach businesses about the latest news in the circular economy, we invite speakers, experts and scientists. It’s unique that we meet our members every single Friday. On top of that we hold regular member’s meetings where we go deeper into subjects like standards and legislations, so they know what to do. We also do projects and write reports as well as pushing a lot of content out on social media and our website.


Sweden has clean streets, and we’ve fought a lot of environmental problems successfully, but it’s extremely not sustainable, we push things out of sight and out of mind. We have fantastic wate systems and so on, but when it comes to circularity, we really destroy the precious resources we have and emit a lot of carbon.


The reason for that is that we’re quite rich, we can afford to have big, heavy cars, we buy clothes like crazy people, every time we move somewhere we rip out perfectly fine kitchens because we want to put our own stamp on things, and we have multiple houses with the country house standing empty for most of the year.


We’re destroying many of the precious resources we need for the renewable energy transition. We only have a certain amount of gold, copper, aluminium and so on, but right now we’re acting as if it will never run out. But prices are going up, there’s less to dig up out of the ground, and at the same time we’re wasting it by dumping it in electronic waste dumps and burning it. We really need to fix this system and the circular economy is a great way of doing that.



BEST MOMENTS

‘Finland is much better at the circular economy than other countries.’

‘The planet is only 7.2% circular, and that number is going down. In Sweden it’s even worse: Only 3.4% circular, which means we’re one of the 20 worst countries in the world when it comes to circularity and over-consuming.’


‘If we don’t take care of the way we consume and produce things then we’ll have a problem.’


‘Recycling is the last thing you should do in the circular economy, it’ about resource efficiency and looking after the precious resources that we have. New things are coming into the circular economy every day, I’m never done learning about it.’



ABOUT THE GUEST

Elin Bergman: I am passionate about accelerating the transition to a circular economy that enables humanity to live in harmony with nature. I have over 16 years of experience working in sustainability, working at organisations such as WWF, sustainability consultancies and the Haga Initiative.

I currently work as the Chief Operating Officer, Vice Chair and spokesperson of the leading business network for circular economy in Sweden - Cradlenet. In that role I also serve as an advisor for various initiatives and being part of the reference group of the Swedish Delegation for circular economy, and the Circular Economy Coalition. 

In 2018 I co-founded the Nordic Circular Hotspot, a platform that connects and showcases circular economy actors and initiatives in the Nordic region and beyond. The organisation now has managing partner organisations in all Nordic countries.





ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Elin Bergman, the circular economy queen of Sweden, to talk about her company, cradlenet, as well as her career in sustainability.
KEY TAKEAWAYS
<ul>
<li dir="ltr" aria-level="1">
I our ‘Circular Friday’ meetings we teach businesses about the latest news in the circular economy, we invite speakers, experts and scientists. It’s unique that we meet our members every single Friday. On top of that we hold regular member’s meetings where we go deeper into subjects like standards and legislations, so they know what to do. We also do projects and write reports as well as pushing a lot of content out on social media and our website.
</li>
<li dir="ltr" aria-level="1">
Sweden has clean streets, and we’ve fought a lot of environmental problems successfully, but it’s extremely not sustainable, we push things out of sight and out of mind. We have fantastic wate systems and so on, but when it comes to circularity, we really destroy the precious resources we have and emit a lot of carbon.
</li>
<li dir="ltr" aria-level="1">
The reason for that is that we’re quite rich, we can afford to have big, heavy cars, we buy clothes like crazy people, every time we move somewhere we rip out perfectly fine kitchens because we want to put our own stamp on things, and we have multiple houses with the country house standing empty for most of the year.
</li>
<li dir="ltr" aria-level="1">
We’re destroying many of the precious resources we need for the renewable energy transition. We only have a certain amount of gold, copper, aluminium and so on, but right now we’re acting as if it will never run out. But prices are going up, there’s less to dig up out of the ground, and at the same time we’re wasting it by dumping it in electronic waste dumps and burning it. We really need to fix this system and the circular economy is a great way of doing that.
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BEST MOMENTS
‘Finland is much better at the circular economy than other countries.’
‘The planet is only 7.2% circular, and that number is going down. In Sweden it’s even worse: Only 3.4% circular, which means we’re one of the 20 worst countries in the world when it comes to circularity and over-consuming.’ 
‘If we don’t take care of the way we consume and produce things then we’ll have a problem.’ 
‘Recycling is the last thing you should do in the circular economy, it’ about resource efficiency and looking after the precious resources that we have. New things are coming into the circular economy every day, I’m never done learning about it.’
 
ABOUT THE GUEST
Elin Bergman: I am passionate about accelerating the transition to a circular economy that enables humanity to live in harmony with nature. I have over 16 years of experience working in sustainability, working at organisations such as WWF, sustainability consultancies and the Haga Initiative.
I currently work as the Chief Operating Officer, Vice Chair and spokesperson of the leading business network for circular economy in Sweden - <a href="https://www.cradlenet.se/">Cradlenet</a>. In that role I also serve as an advisor for various initiatives and being part of the reference group of the Swedish Delegation for circular economy, and the Circular Economy Coalition. 
In 2018 I co-founded the Nordic Circular Hotspot, a platform that connects and showcases circular economy actors and initiatives in the Nordic region and beyond. The organisation now has managing partner organisations in all Nordic countries.
 
 
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing &amp; home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools &amp; colleges. 
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring &amp; digital marketing company. 
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people &amp; planet.
CONTACT DETAILS
<a href="https://wedisruptagency.com">Website</a>
<a href="https://www.facebook.com/wedisruptagency">Facebook</a>
<a href="https://www.instagram.com/wedisruptagency/">Instagram</a>
<a href="https://www.twitter.com/wedisruptagency">Twitter</a>
<a href="https://www.linkedin.com/in/tzechingyeung/">LinkedIn</a>

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