From Marketing to Regeneration: Joshua Prieto on Building Regenerative Enterprises

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joshua Prieto, co-founder of Seeds of Tao, about regenerative enterprises.

KEY TAKEAWAYS

The regenerative movement and regenerative enterprises are working towards is that we’d like to see a circular economy in the future, one that’s just and fair and actually has a right alignment with the natural systems that are at play. There’s not one circular/regenerative business out there today, we’re all very dependant on an extractive system, but we’re trying to seed the notion that business doesn’t have to be, that’s the vision we’re trying to bring to life.
I discovered permaculture (the philosophy of moving beyond sustainability towards a more regenerative realm) around the same time I began my career in marketing, branding, sales and messaging. I found myself split; I really loved marketing and messaging and the creative outlet that provided me, but at the same time I found myself not wanting to be involved in capitalistic/consumer-driver, growth at any cost campaigns.
Circular and regenerative are similar, though circular is more focussed on the product side. In a lot of ways, it’s harder to change a product/consumer-driver world into a more regenerative one. Its already ingrained in an extractive system. Regenerative businesses are coming up with new or different ways that detach themselves from the extractive systems that are at play.

BEST MOMENTS

‘Truly regenerative businesses are in alignment with nature, they don’t take or extract from natural systems, cultures, etc.’

‘We can do business in a different way.’

‘We should never blame the tools (marketing), we should always take responsibilities for our own actions.’

ABOUT THE GUEST

Joshua Prieto is the Co-Founder and Director of the Seeds of Tao learning platform for regenerative entrepreneurs. He has over 10 years of experience creating, building, and operating startup solutions alongside entrepreneurs of all shapes and sizes. That experience has shown him that entrepreneurs have the biggest role to play in the Anthropocene as we either create the solutions for, or become the root problem of, our people, planet, and future. Josh now co-creates educational programs that disrupt the current way our entrepreneurs learn. His holistically designed educational programs empower entrepreneurs to stop chasing “silver-bullet” solutions and start designing solutions that use regenerative systems.

Website

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

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