She started at 25 with one property, no clients, and no mentor.

Today Emily Wallace has a 50,000-strong following, a thriving buyer's advocacy in Melbourne, and some very strong opinions about where the property market is heading.

This episode covers three things you need to hear right now.

Melbourne is about to move: 
• Emily has been buying in Melbourne through the lockdowns, the sentiment slump, and the years every other market ran ahead of it.
• Her take: it is a ticking time bomb.

What first home buyers actually need to know right now: 
• Emily has a rule she applies to every client before they start searching.
• She also gets into how the federal budget is about to squeeze first home buyers and investors into the same price band and why that creates a real problem for the people it was supposed to help.

Building a brand from zero in a market that did not take you seriously:
• The industry thought she was too young when she started.
• Consumers had never heard of a buyer's agent under $3 million because of The Block.
• She built an audience through education before she had a track record to sell.
• She breaks down exactly how she did it - the strategy she used on TikTok and why her education degree turned out to be the best qualification she could have had for this industry.

Connect with Us:
Instagram: @tiapropertybuyers
Website: https://tiaproperty.com.au/

Wallace Advocates - wallaceadvocates.com.au
The Investors Agency - theinvestorsagency.com.au

The Lazy Equity Podcast by The Investors Agency. New episodes fortnightly, follow on Apple Podcasts and Spotify. General information only.

Not financial or property advice. Always seek advice based on your individual circumstances.