It's the world's shortest race, but it's been going on for a long time. Saturday is 95.7 the Rock's 21st annual St. Paddy's Day .01K down Pearl Street in La Crosse. Bags from the Rock stopped by to help preview the event and tell some stories of past races. This is the type of race anyone can do, and brag about getting a coveted shirt that proves you're a runner. Registration happens online here or beginning at 3 p.m. at Brothers. The race happens at 6 p.m. and ends around 6:01 p.m. — if you take your time.

It's the world's shortest race, but it's been going on for a long time. Saturday is 95.7 the Rock's 21st annual St. Paddy's Day .01K down Pearl Street in La Crosse. Bags from the Rock stopped by to help preview the event and tell some stories of past races. This is the type of race anyone can do, and brag about getting a coveted shirt that proves you're a runner. Registration happens online here or beginning at 3 p.m. at Brothers. The race happens at 6 p.m. and ends around 6:01 p.m. &mdash; if you take your time.

Listener conversations about the days events in and around the La Crosse area.  Weekdays from 5-6pm on WIZM 1410AM and 92.3FM

La Crosse Talk PM WIZM

Rick Solem talks about the days events in and around the La Crosse area. Weekdays from 5:07-6pm on 1410 WIZM

Rick Solem talks about the days events in and around the La Crosse area. Weekdays from 5:07-6pm on 1410 WIZM

WIZM - La Crosse

The world's shortest race is back Saturday in downtown La Crosse 

The Wisconsin Badgers are pushing for a state funding bill that would take $14.6 million in taxpayer money to essentially help pay its players.

We tried to solve that dilemma with University of Wisconsin Athletic Director Chris McIntosh by joking that the beer sales should have been enough, but perhaps they need to move all the Badgers volleyball games to Camp Randall, where sellout crowds would surely bring in more revenue. 

McIntosh explains why even those ideas wouldn't be enough to bridge the gap.

The AD joined Friday just after the Badgers upset No. 9 Illinois in the Big Ten tournament — so that’s where we started — but the conversation quickly turned to the $20.5 million price tag now required to stay competitive in Division I sports. 

Thanks to a massive lawsuit settlement, the "pay-to-play" era is officially here, and McIntosh discusses the dilemma the university claims to have trying to satisfy the star players while keeping the less profitable sports and Olympic programs afloat.

There’s no guarantee the state Senate actually votes on the legislation this week, or that it will pass, despite sailing through the Assembly with a 95-1 vote. The Senate is only scheduled to work 1-2 days before taking the rest of 2026 off — meaning the future of the Badgers' budget is currently racing against a very short clock.

We ran McIntosh through various scenarios, weighing the positives and negatives of the bill. We covered the open records dilemma, the potential fallout if the funding stalls, plus we get into the "how we got here" context — from the transfer portal and NIL money to the court rulings that have changed college sports forever.

The Wisconsin Badgers are pushing for a state funding bill that would take $14.6 million in taxpayer money to essentially help pay its players.
We tried to solve that dilemma with University of Wisconsin Athletic Director Chris McIntosh by joking that the beer sales should have been enough, but perhaps they need to move all the Badgers volleyball games to Camp Randall, where sellout crowds would surely bring in more revenue.&nbsp;
McIntosh explains why even those ideas wouldn't be enough to bridge the gap.
The AD joined Friday just after the Badgers upset No. 9 Illinois in the Big Ten tournament &mdash; so that&rsquo;s where we started &mdash; but the conversation quickly turned to the $20.5 million price tag now required to stay competitive in Division I sports.&nbsp;
Thanks to a massive lawsuit settlement, the "pay-to-play" era is officially here, and McIntosh discusses the dilemma the university claims to have trying to satisfy the star players while keeping the less profitable sports and Olympic programs afloat.
There&rsquo;s no guarantee the state Senate actually votes on the legislation this week, or that it will pass, despite sailing through the Assembly with a 95-1 vote. The Senate is only scheduled to work 1-2 days before taking the rest of 2026 off &mdash; meaning the future of the Badgers' budget is currently racing against a very short clock.
We ran McIntosh through various scenarios, weighing the positives and negatives of the bill. We covered the open records dilemma, the potential fallout if the funding stalls, plus we get into the "how we got here" context &mdash; from the transfer portal and NIL money to the court rulings that have changed college sports forever.

Wisconsin's AD on why Badgers need $14.6 million in taxpayer money to pay players

Giving UW-Madison $14.6 million in taxpayer money to pay players, will sports gambling become legal and gas prices going up were the big topics we covered Friday with economist, Dr. Adam Hoffer.

Hofffer is the director of excise tax policy at the Tax Foundation and began by explaining what excise tax is — or sin taxes, like gambling, alcohol, marijuana. Another one of those excise taxes is gas, and Hoffer explained how Wisconsin’s gas prices could skyrocket because of the war in Iran — if certain Legislators had their way — but the way the state taxes gas now, makes the most sense. 

In the sports world, the Wisconsin state Senate is going to work one or two more days next week, before calling it quits for the rest of 2026. Among the flurry of bills that could get a vote, one would be on legalizing sports gambling, and Hoffer explains how that might work — and how that will immediately trigger lawsuits.

The other bill is a request from UW-Madison for $14.6 million. This money would be for “facilities” but it is a way to offset costs of Division I college now having the option to pay their players up to $20.5 million total a year. Hoffer explains some of the pros and cons for the state, the university and the taxpayer around that bill.

We also look at how the sports gambling bill could help the "paying the players" request. 

 

Giving UW-Madison $14.6 million in taxpayer money to pay players, will sports gambling become legal and gas prices going up were the big topics we covered Friday with economist, Dr. Adam Hoffer.
Hofffer is the director of excise tax policy at the Tax Foundation and began by explaining what excise tax is &mdash; or sin taxes, like gambling, alcohol, marijuana. Another one of those excise taxes is gas, and Hoffer explained how Wisconsin&rsquo;s gas prices could skyrocket because of the war in Iran &mdash; if certain Legislators had their way &mdash; but the way the state taxes gas now, makes the most sense.&nbsp;
In the sports world, the Wisconsin state Senate is going to work one or two more days next week, before calling it quits for the rest of 2026. Among the flurry of bills that could get a vote, one would be on legalizing sports gambling, and Hoffer explains how that might work &mdash; and how that will immediately trigger lawsuits.
The other bill is a request from UW-Madison for $14.6 million. This money would be for &ldquo;facilities&rdquo; but it is a way to offset costs of Division I college now having the option to pay their players up to $20.5 million total a year. Hoffer explains some of the pros and cons for the state, the university and the taxpayer around that bill.
We also look at how the sports gambling bill could help the "paying the players" request.&nbsp;
&nbsp;

Economist Adam Hoffer on Badgers wanting $15M from taxpayers to pay athletes and legalizing sports gambling

He has more receptions in college football history than anyone, he tried out for the Green Bay Packers, he won a European football championship playing both ways, and he might drive his Hall of Fame coach dad crazy with what he wants to do with the UW-La Crosse football team.

Michael Zweifel just took over the UW-L program and he joined Thursday as we relived some of his glory days and discussed how he’s going to approach the new gig as head coach. Zweifel has been with UW-L the past four years, including the last two as defensive coordinator.

As a player, Zweifel won what’s the Division III version of the Heisman (Gagliardi Trophy) with Dubuque, and led the nation in yards (1,915) and catches (140) back in 2011. He also graduated with 463 receptions, the most in college football history.

That earned him a tryout with the Packers, during the height of the Aaron Rodgers-to-Jordy Nelson days. Some years later Zweifel went on to play for the Vienna Vikings, winning a championship there.

Zweifel is also a sports science nerd and his approach to practices and utilizing time might come as a bit of a football culture shock — certainly to his dad, Stan Zweifel. While his father — who coached at UW-Whitewater and Dubuque and has written six books on coaching — believes in traditional "mental toughness," Michael is leaning into "chaos training." He plans to scrap "sterile" drills like hitting the sled or running through bags in favor of "small-sided games" that force players to be adaptable.

"If it doesn't move the needle forward, we're not gonna waste our time on it," Zweifel said, noting that improving weightlifting numbers "doesn't make you a better football player" and he'll eliminate things that don't help on Saturdays.

We also discuss taking over a program that’s been to the playoffs five consecutive years and just watched its rival, UW-River Falls, win the national championship last season. Zweifel is now tasked with rebuilding a defense that graduated eight starters as he looks to take the Eagles to the next level.

He has more receptions in college football history than anyone, he tried out for the Green Bay Packers, he won a European football championship playing both ways, and he might drive his Hall of Fame coach dad crazy with what he wants to do with the UW-La Crosse football team.
Michael Zweifel just took over the UW-L program and he joined Thursday as we relived some of his glory days and discussed how he&rsquo;s going to approach the new gig as head coach. Zweifel has been with UW-L the past four years, including the last two as defensive coordinator.
As a player, Zweifel won what&rsquo;s the Division III version of the Heisman (Gagliardi Trophy) with Dubuque, and led the nation in yards (1,915) and catches (140) back in 2011. He also graduated with 463 receptions, the most in college football history.
That earned him a tryout with the Packers, during the height of the Aaron Rodgers-to-Jordy Nelson days. Some years later Zweifel went on to play for the Vienna Vikings, winning a championship there.
Zweifel is also a sports science nerd and his approach to practices and utilizing time might come as a bit of a football culture shock &mdash; certainly to his dad, Stan Zweifel. While his father &mdash; who coached at UW-Whitewater and Dubuque and has written six books on coaching &mdash; believes in traditional "mental toughness," Michael is leaning into "chaos training." He plans to scrap "sterile" drills like hitting the sled or running through bags in favor of "small-sided games" that force players to be adaptable.
"If it doesn't move the needle forward, we're not gonna waste our time on it," Zweifel said, noting that improving weightlifting numbers "doesn't make you a better football player" and he'll eliminate things that don't help on Saturdays.
We also discuss taking over a program that&rsquo;s been to the playoffs five consecutive years and just watched its rival, UW-River Falls, win the national championship last season. Zweifel is now tasked with rebuilding a defense that graduated eight starters as he looks to take the Eagles to the next level.

The world's shortest race is back Saturday in downtown La Crosse

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