He’s one of multiple candidates for Wisconsin governor, and he made his second trip to the WIZM studios this past week.

Joel Brennan joined to discuss why he wants the top job in the state and how he plans to set himself apart from the other six Democratic candidates vying to take on Republican Tom Tiffany.

Brennan had stopped at La Crosse’s Parenting Place earlier in the day, so we spent a good portion of the show discussing the childcare crisis. Brennan specifically called for Wisconsin to set a "marker" similar to New Mexico's universal free childcare plan to support working families.

We also talked more of “the hits” — the core issues of healthcare, housing, affordability and education that most candidates have policy positions on. 

In regards to housing, Brennan noted that Wisconsin is currently “underbuilt by about 70,000 homes,” which he says has pushed the "American dream" further away for young families.

Outside “the hits,” we discussed protecting the 2026 election and the rhetoric that ICE might be sent to intimidate at the polls. Brennan addressed those concerns, proposing an “accountability commission” to allow citizens to document and upload video of any interference at the polls.

To wrap up, we looked at Brennan's background. He recently took a leave of absence from his role as president of the Greater Milwaukee Committee to run for governor, and he leaned heavily on his executive resume. 

Brennan previously served as the Secretary of the Department of Administration under Governor Tony Evers — notably during the COVID-19 pandemic — and spent 11 years as the CEO of Milwaukee’s Discovery World.

“What I have done over the last 25 years of my career is I have had executive positions where the job was about problem solving,” Brennan said, arguing that his time in the Evers cabinet prepared him to lead on “day one.”