Brad Pitel in studio helping us preview the four-day July 4 celebration at Riverside Park.

Riverfest kicks off Thursday afternoon and ends with a firework show on the 4th of July.

Pitel, who is on the Riverfest board, talks about the wide array of acts from national country star Mitchell Tenpenny to the RCCW pro wrestling events, where they bring a ring to Riverside.

Pitel also talks about how Misty Lown's reign the Riverfest Commodore. Lown, owner of Misty's Dance Unlimited in Onalaska, is the first woman Commodore ever since Riverfest began in 1983.

Check out the full schedule for each day of Riverfest here.