Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Josh Butt is the chief audio officer at Ampel. He talks about the evolution of the radio industry and the importance of effective audio advertising. Josh discusses the challenges faced by radio advertising today, the significance of sonic branding, and how memorable jingles can create lasting connections with audiences.

00:29 Josh Butt's Journey in Media

01:57 The Evolution of Radio Advertising

04:18 The Importance of Sonic Branding

10:24 Creating Memorable Ads

14:11 The Need for Sonic Logos

17:55 Crafting Effective Audio Ads