Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Jamar Mills VP of planning at EssenceMediacom and Chief Brand Officer at Emerald City Kickball talks about his role in marketing and community building. They discuss the importance of authenticity in marketing, especially with Gen Z, and how brands can navigate change by staying true to their purpose.

01:24 Transitioning from Media to Marketing

03:14 Emerald City Kickball

06:53 The Importance of Connection in Marketing

10:07 Understanding Gen Z and Authenticity

12:24 Brands Navigating Change: Purpose and Mission

15:15 AI as a Collaborative Tool