Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Hayley Westoby, founder and director of Gambit Collective, talks about the importance of accessible branding and the power and the long-term benefits of investing in employee personal brands. Hayley shares insights from her experience in building her own brand and the significance of social media in the marketing ecosystem.

00:48 Making Branding Accessible

02:29 The Power of Employee Branding

03:52 Building a Personal Brand

05:08 Leveraging Social Media for Engagement

06:49 The Future of Personal Branding and Networking