Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Greg 'Sparrow' Graham is a veteran of the media industry with over 52 years of experience. Sparrow's shares his journey from a mail boy to running a consultancy, the evolution of advertising and media, the importance of local connections, and the future of the industry as it adapts to new challenges and technologies.

02:49 Sparrow's Journey in the Media Industry

06:11 The Evolution of Advertising and Media

07:36 The Importance of Local Connection in Media