Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Paddy Whitnall, Managing Director of AIMCO, talks about the evolution and impact of influencer marketing. He also discusses the importance of trust and transparency in the industry, the role of influencers in brand engagement, and the need for best practices and education.