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Big Tobacco Cashing In on Zyn’s Popularity

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The Times portrays Zyn as the latest major evolution in the nicotine business. Tobacco companies see nicotine pouches as a lucrative replacement for declining cigarette sales and are investing billions to expand production. At the same time, public-health advocates worry that the products' rapid growth, flavors, and marketing could create a new generation addicted to nicotine—even if the pouches are generally considered less harmful than smoking cigarettes. 


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