Behind the success of the many Malay singers and songs that made their mark during the 1980s and 90s, there are individuals who played pivotal roles behind the scenes. Osman Ariffin is one of the music industry’s 'otai' who has personally witnessed the evolution of the Malay recording world—from the era of vinyl records and cassettes to today’s digital and streaming age.
In this episode of Detik KitorangSG, the General Manager of Life Records shares stories from behind the scenes of the industry, his bond with various artists, and how the musical landscape has transformed over the decades.

Di sebalik kejayaan ramai penyanyi dan lagu-lagu Melayu yang pernah mencipta nama pada era 80an hingga 90an, ada insan yang memainkan peranan penting di belakang tabir. Osman Ariffin merupakan antara ‘otai’ industri muzik yang telah menyaksikan sendiri perubahan dunia rakaman Melayu – daripada zaman piring hitam dan kaset hinggalah ke era digital dan penstriman hari ini.
Dalam episod KitorangSG kali ini, Pengurus Besar Life Records itu berkongsi kisah di sebalik industri, hubungannya dengan para artis serta bagaimana landskap muzik berubah sepanjang dekad.