What happens when retirement planning starts with "why" instead of numbers? In this episode of Kickin’ with the Rickens, Gerry Ricken and Heidi Ricken Provost step away from charts and strategies to share the story behind their purpose-driven approach to retirement. From tax-focused planning and income clarity to family legacy, community service, and charitable work, they explain how values shape financial decisions. You’ll hear why risk, income, and personal purpose guide every plan—and how retirement can be designed to support the life you want to live, not just the money you’ve saved.
Get your complimentary meeting with Heidi and Gerry to make a comprehensive plan for your retirement – call 314-442-6476 or go to RickenFinancial.com.
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Why Waiting for Someday Can Cost You Everything
16:28

The Real Question Retirement Forces You to Answer
38:59

The Conversations Families Avoid About Death and Money
23:25