Young people today are drinking significantly less than their older predecessors, and they certainly aren't known for their love of wine.

But one 20-something entrepreneur is turning that trend on its head with a new wine brand targeting her peers, and with a focus more on the branding and merch than the wine itself, Gen Z is paying attention to this story, which all started with a first date.

For more on this, KCBS Radio anchors Patti Reising and Bret Burkhart were joined by Esther Mobley, senior wine critic at the San Francisco Chronicle.

Tommaso Boddi / Stringer / Getty Images

Young people today are drinking significantly less than their older predecessors, and they certainly aren't known for their love of wine.
But one 20-something entrepreneur is turning that trend on its head with a new wine brand targeting her peers, and with a focus more on the branding and merch than the wine itself, Gen Z is paying attention to this story, which all started with a first date.
For more on this, KCBS Radio anchors Patti Reising and Bret Burkhart were joined by Esther Mobley, senior wine critic at the San Francisco Chronicle.
Tommaso Boddi / Stringer / Getty Images

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"Whiny Baby" wine woos teetotaling Gen Z with fun marketing

It's time now for Ask An Expert, every weekday at 9:20 AM on KCBS we're giving you direct access to top experts in various fields.

Scientists are looking at new ways to combat the warming climate, and one group aims to do it by using some of the resources we already have. Carbon Run—a startup building a machine aiming to capture carbon using the water—says the technology is relatively simple and that our natural waterways do most of the work.

To answer your questions and more, KCBS Radio's Margie Shafer and Eric Thomas spoke with Edmund Halfyard, Freshwater ecologist with Carbon Run.

If you have a question you would like answered please email us at: Ask Us at KCBSRadio.com.

carbonrun.io

It's time now for Ask An Expert, every weekday at 9:20 AM on KCBS we're giving you direct access to top experts in various fields.
Scientists are looking at new ways to combat the warming climate, and one group aims to do it by using some of the resources we already have. Carbon Run—a startup building a machine aiming to capture carbon using the water—says the technology is relatively simple and that our natural waterways do most of the work.
To answer your questions and more, KCBS Radio's Margie Shafer and Eric Thomas spoke with Edmund Halfyard, Freshwater ecologist with Carbon Run.
If you have a question you would like answered please email us at: Ask Us at KCBSRadio.com.
carbonrun.io

How startup, Carbon Run, is using limestone to reduce carbon in bodies of water

The closely-watched, but often criticized, US News and Word Report's annual college rankings are out.

The list has ruled the university hierarchy for decades, but now, experts in the field are questioning how the rankings are decided and how much they help those trying to decide on their educational next steps. 

For more on this, KCBS Radio's Margie Shafer and Eric Thomas spoke with Mushtaq Gunja, Executive director of the Carnegie Classification systems and senior vice president at ACE, where he is in charge of running and remaining the Carnegie framework.

nirat / Getty Images

The closely-watched, but often criticized, US News and Word Report's annual college rankings are out.
The list has ruled the university hierarchy for decades, but now, experts in the field are questioning how the rankings are decided and how much they help those trying to decide on their educational next steps. 
For more on this, KCBS Radio's Margie Shafer and Eric Thomas spoke with Mushtaq Gunja, Executive director of the Carnegie Classification systems and senior vice president at ACE, where he is in charge of running and remaining the Carnegie framework.
nirat / Getty Images

Where does your college rank and does it matter?

For more about Biden's remarks to the UN, KCBS Radio's Margie Shafer and Eric Thomas spoke with KCBS political analyst, Marc Sandalow.

Michael M. Santiago / Staff / Getty Images

For more about Biden's remarks to the UN, KCBS Radio's Margie Shafer and Eric Thomas spoke with KCBS political analyst, Marc Sandalow.
Michael M. Santiago / Staff / Getty Images

"Whiny Baby" wine woos teetotaling Gen Z with fun marketing

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