Young people today are drinking significantly less than their older predecessors, and they certainly aren't known for their love of wine.

But one 20-something entrepreneur is turning that trend on its head with a new wine brand targeting her peers, and with a focus more on the branding and merch than the wine itself, Gen Z is paying attention to this story, which all started with a first date.

For more on this, KCBS Radio anchors Patti Reising and Bret Burkhart were joined by Esther Mobley, senior wine critic at the San Francisco Chronicle.

Tommaso Boddi / Stringer / Getty Images

Young people today are drinking significantly less than their older predecessors, and they certainly aren't known for their love of wine.
But one 20-something entrepreneur is turning that trend on its head with a new wine brand targeting her peers, and with a focus more on the branding and merch than the wine itself, Gen Z is paying attention to this story, which all started with a first date.
For more on this, KCBS Radio anchors Patti Reising and Bret Burkhart were joined by Esther Mobley, senior wine critic at the San Francisco Chronicle.
Tommaso Boddi / Stringer / Getty Images

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