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Both Democrat and Republican parties are struggling to appeal to Latino voters

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In 2020, Latinos became the second-largest ethnic voting group in the U.S., playing a key role in President Biden’s victory. 

And now in 2024, they will again be pivotal in determining the outcome of the presidential race.

However, a new book examines how both major political parties have struggled to effectively appeal to Latino voters.

For more, KCBS Radio news anchor Megan Goldsby spoke with Mike Madrid, Cofounder The Lincoln Project and author of "The Latino Century: How America's Largest Minority is transforming Democracy".

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