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Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Locate Value / Glorilla 50 50 Conversation /Deion Sanders Leaves Jackson state / Arrest Made in take Off Murder / Should Akademiks Be Sued like Tasha K For Public Wrong Point Out

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/29929e90-70c6-4fd2-993c-b01301144a2a/transcript

Welcome back to It’s Up There Podcast w/ Loon Dr. Umar Johnson breaks down Jay-Z, Bad Bunny Super Bowl backlash, Shaboozey and Jelly Roll’s Grammys controversy, Druski viral moment, and the FBA vs Pan-Africanism reparations debate. Dr. Umar Johnson joins this full episode to break down the biggest celebrity and political flashpoints shaping culture right now — from Jay-Z’s Roc Nation partnership with the NFL to Bad Bunny’s Super Bowl controversy and the backlash that followed. Umar also addresses Shaboozey and Jelly Roll’s Grammys moment and the heated debate surrounding the phrase “Immigrants built this country,” connecting it to larger conversations about FBA vs Pan-Africanism, reparations eligibility, and coalition politics. The conversation expands into: – Jay-Z and Roc Nation’s role in curating the Super Bowl halftime show – Bad Bunny performing in Spanish and the political response – Shaboozey’s Grammys comments and why they triggered backlash – Jelly Roll’s crossover support and narrative optics – Druski and the viral “I’m Sorry Dr. Umar” moment with Sky Bri – FBA vs Pan-Africanism and the shrinking coalition argument – Reparations and immigration politics – Identity shifts and 2050 demographic projections This is a high-level discussion connecting celebrity headlines to power structures, media narratives, and long-term political consequences. Watch the full episode and join the conversation.

 

⏱ TIMESTAMPS  00:00 Dr. Umar Johnson Full Interview Begins 03:12 Jay-Z Roc Nation and the NFL Influence 12:45 Bad Bunny Super Bowl Backlash Explained 24:18 Media Reaction and Political Optics 36:30 Shaboozey Grammys “Immigrants Built This Country” Debate

 📢 PINNED COMMENT (ENGAGEMENT DRIVER) Jay-Z. Bad Bunny. Shaboozey. Jelly Roll. Druski. Is this just celebrity headlines — or is something bigger happening culturally?

 

Drop your thoughts below ⬇️ Watch the full episode. Share it. And join the deeper discussion. #ItsUpTherePodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Welcome back to It&rsquo;s Up There Podcast w/ Loon Dr. Umar Johnson breaks down Jay-Z, Bad Bunny Super Bowl backlash, Shaboozey and Jelly Roll&rsquo;s Grammys controversy, Druski viral moment, and the FBA vs Pan-Africanism reparations debate. Dr. Umar Johnson joins this full episode to break down the biggest celebrity and political flashpoints shaping culture right now &mdash; from Jay-Z&rsquo;s Roc Nation partnership with the NFL to Bad Bunny&rsquo;s Super Bowl controversy and the backlash that followed. Umar also addresses Shaboozey and Jelly Roll&rsquo;s Grammys moment and the heated debate surrounding the phrase &ldquo;Immigrants built this country,&rdquo; connecting it to larger conversations about FBA vs Pan-Africanism, reparations eligibility, and coalition politics. The conversation expands into: &ndash; Jay-Z and Roc Nation&rsquo;s role in curating the Super Bowl halftime show &ndash; Bad Bunny performing in Spanish and the political response &ndash; Shaboozey&rsquo;s Grammys comments and why they triggered backlash &ndash; Jelly Roll&rsquo;s crossover support and narrative optics &ndash; Druski and the viral &ldquo;I&rsquo;m Sorry Dr. Umar&rdquo; moment with Sky Bri &ndash; FBA vs Pan-Africanism and the shrinking coalition argument &ndash; Reparations and immigration politics &ndash; Identity shifts and 2050 demographic projections This is a high-level discussion connecting celebrity headlines to power structures, media narratives, and long-term political consequences. Watch the full episode and join the conversation.
&nbsp;
⏱ TIMESTAMPS&nbsp; 00:00 Dr. Umar Johnson Full Interview Begins 03:12 Jay-Z Roc Nation and the NFL Influence 12:45 Bad Bunny Super Bowl Backlash Explained 24:18 Media Reaction and Political Optics 36:30 Shaboozey Grammys &ldquo;Immigrants Built This Country&rdquo; Debate
&nbsp;📢 PINNED COMMENT (ENGAGEMENT DRIVER) Jay-Z. Bad Bunny. Shaboozey. Jelly Roll. Druski. Is this just celebrity headlines &mdash; or is something bigger happening culturally?
&nbsp;
Drop your thoughts below ⬇️ Watch the full episode. Share it. And join the deeper discussion. #ItsUpTherePodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Dr. Umar CALLS OUT Bad Bunny Super Bowl, Jay-z, Shaboozy Speech, Druski Apology, Jelly Roll & FBA & More

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4b21fddd-9727-4ca3-8b8c-b3fa00dbd831/transcript

Tracy T Interview Part 2 on It’s Up There Podcast with Loon addresses Kash Doll’s Atlanta home invasion, the YSL plea deal controversy surrounding Gunna and Young Thug, and ongoing media politics involving DJ Akademiks and Charlamagne tha God on this episode of It’s Up There Podcast. This conversation connects to the public Breakfast Club discussion about the Atlanta home invasion where shots were fired and luxury items, including Birkin bags, were allegedly targeted — adding broader context to what happened and how narratives spread. From there, the episode pivots into the ongoing “Did Gunna snitch?” debate tied to the YSL RICO case, plea optics, the “YSL is a gang and it must end” statement, and how fans interpret loyalty versus legal survival. Tracy speaks on talking to Gunna directly and how industry perception differs from street code. The discussion then expands into hip hop media politics — how DJ Akademiks’ coverage of major events, including Takeoff’s death, shifted narratives, how alliances between platforms matter, and how behind-the-scenes industry relationships can quietly influence visibility. Additional topics include: • Industry gatekeeping and blackball allegations • Kash Doll’s Birkin bag targeting and home security concerns • YSL plea language vs snitching definitions • Fan loyalty vs business survival • Shade Room relationship culture • PTSD after violence • Strategy vs emotion in hip hop 00:00 Tracy T Interview Part 2 08:40 Kash Doll Atlanta Home Invasion 18:10 Birkin Bag Targeting Discussion 26:00 Did Gunna Snitch? YSL Plea Explained 36:31 YSL Is a Gang Statement 43:48 DJ Akademiks Media Politics 50:00 Industry Gatekeeping It’s Up There Podcast — delivers in-depth hip hop conversations focused on music, culture, power structures, and the real politics behind the headlines. Patreon (exclusive content): https://patreon.com/ItsUpTherePodcast Discord (Looniverse): https://discord.gg/3AwsHfDcJB Full Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N

Tracy T Interview Part 2 on It&rsquo;s Up There Podcast with Loon addresses Kash Doll&rsquo;s Atlanta home invasion, the YSL plea deal controversy surrounding Gunna and Young Thug, and ongoing media politics involving DJ Akademiks and Charlamagne tha God on this episode of It&rsquo;s Up There Podcast. This conversation connects to the public Breakfast Club discussion about the Atlanta home invasion where shots were fired and luxury items, including Birkin bags, were allegedly targeted &mdash; adding broader context to what happened and how narratives spread. From there, the episode pivots into the ongoing &ldquo;Did Gunna snitch?&rdquo; debate tied to the YSL RICO case, plea optics, the &ldquo;YSL is a gang and it must end&rdquo; statement, and how fans interpret loyalty versus legal survival. Tracy speaks on talking to Gunna directly and how industry perception differs from street code. The discussion then expands into hip hop media politics &mdash; how DJ Akademiks&rsquo; coverage of major events, including Takeoff&rsquo;s death, shifted narratives, how alliances between platforms matter, and how behind-the-scenes industry relationships can quietly influence visibility. Additional topics include: &bull; Industry gatekeeping and blackball allegations &bull; Kash Doll&rsquo;s Birkin bag targeting and home security concerns &bull; YSL plea language vs snitching definitions &bull; Fan loyalty vs business survival &bull; Shade Room relationship culture &bull; PTSD after violence &bull; Strategy vs emotion in hip hop 00:00 Tracy T Interview Part 2 08:40 Kash Doll Atlanta Home Invasion 18:10 Birkin Bag Targeting Discussion 26:00 Did Gunna Snitch? YSL Plea Explained 36:31 YSL Is a Gang Statement 43:48 DJ Akademiks Media Politics 50:00 Industry Gatekeeping It&rsquo;s Up There Podcast &mdash; delivers in-depth hip hop conversations focused on music, culture, power structures, and the real politics behind the headlines. Patreon (exclusive content): https://patreon.com/ItsUpTherePodcast Discord (Looniverse): https://discord.gg/3AwsHfDcJB Full Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N

Pt-2 Tracy T on Shots Fired at Kash Doll’s House + Young Thug, Did Gunna Snitch or Both| Its Up There Pod

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2e02ca25-da07-4839-8ab9-b3f30006b522/transcript

GloRilla is trending after her sister went public on TMZ, claiming the rapper hasn’t taken care of the family and saying their mother is still working at FedEx. The interview immediately sparked backlash, debate, and questions about money, family, and entitlement once fame enters the picture. In this solo episode, Loon breaks down exactly what was said, why taking family issues to the internet changes everything, and how situations like this play out when success meets expectations. This isn’t gossip — it’s a real conversation about family dynamics, access to outcomes, public pressure, and why money creates tension even when people believe it should fix everything. Loon also explains why viral family disputes hit harder than industry beef, how fame creates illusions about wealth, and why going public often closes doors that can’t be reopened. 🎙 It’s Up There Podcast 📍 Solo Culture Commentary 🔥 Viral situation explained with real context 👉 Watch the full episode of It’s Up There Podcast 👉 Share this episode and join the conversation 👉 Listen on Black Effect or wherever you get podcasts Follow & support the platform: ▶️ Patreon: https://patreon.com/ItsUpTherePodcast ▶️ Discord: https://discord.gg/3AwsHfDcJB ▶️ Instagram: @ItsUpTherePodcast #ItsUpTherePodcast #glorilla #GloRillaSister #ItsUpTherePodcast #Loon #HipHopCulture #RapNews #BlackEffect #CelebrityNews #ViralMoment #FamilyDrama #CultureCommentary (Add timestamps once uploaded — this structure works) 00:00 – Why the GloRilla situation went viral 05:30 – What her sister actually said on TMZ 12:40 – Family expectations vs reality 21:00 – Money, fame, and entitlement 33:00 – Why going public changes everything

GloRilla is trending after her sister went public on TMZ, claiming the rapper hasn&rsquo;t taken care of the family and saying their mother is still working at FedEx. The interview immediately sparked backlash, debate, and questions about money, family, and entitlement once fame enters the picture. In this solo episode, Loon breaks down exactly what was said, why taking family issues to the internet changes everything, and how situations like this play out when success meets expectations. This isn&rsquo;t gossip &mdash; it&rsquo;s a real conversation about family dynamics, access to outcomes, public pressure, and why money creates tension even when people believe it should fix everything. Loon also explains why viral family disputes hit harder than industry beef, how fame creates illusions about wealth, and why going public often closes doors that can&rsquo;t be reopened. 🎙 It&rsquo;s Up There Podcast 📍 Solo Culture Commentary 🔥 Viral situation explained with real context 👉 Watch the full episode of It&rsquo;s Up There Podcast 👉 Share this episode and join the conversation 👉 Listen on Black Effect or wherever you get podcasts Follow &amp; support the platform: ▶️ Patreon: https://patreon.com/ItsUpTherePodcast ▶️ Discord: https://discord.gg/3AwsHfDcJB ▶️ Instagram: @ItsUpTherePodcast #ItsUpTherePodcast #glorilla #GloRillaSister #ItsUpTherePodcast #Loon #HipHopCulture #RapNews #BlackEffect #CelebrityNews #ViralMoment #FamilyDrama #CultureCommentary (Add timestamps once uploaded &mdash; this structure works) 00:00 &ndash; Why the GloRilla situation went viral 05:30 &ndash; What her sister actually said on TMZ 12:40 &ndash; Family expectations vs reality 21:00 &ndash; Money, fame, and entitlement 33:00 &ndash; Why going public changes everything

GloRilla’s Sister Goes to TMZ and Accuses Her of Not Taking Care of the Family | Loon Reacts

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ac574214-e8a6-42fc-a629-b3eb01743804/transcript

Locate Value / Glorilla 50 50 Conversation /Deion Sanders Leaves Jackson state / Arrest Made in take Off Murder / Should Akademiks Be Sued like Tasha K For Public Wrong Point Out

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