In this episode, we go deep with Benzino as he unpacks everything from his rise with The Source magazine to his infamous feud with Eminem. Kicking off with his journey into simpler living (00:00:08), Benzino shares the hard-earned lessons he’s gathered from a life spent in the spotlight. As we shift gears, he clears up lingering Eminem rumors and weighs in on hip-hop’s biggest icons—Jay-Z, Kendrick Lamar, and Drake—while dissecting the ups and downs of hip-hop’s most cutthroat rivalries (02:10). Benzino also opens up about the gritty business side of hip-hop, the birth of The Source magazine, and how he and Dave Mays took it from a local zine to a national powerhouse (05:51). We touch on his views on SMACK battle rap, which he sees as losing its authenticity, and why the essence of true battle rap culture still matters (20:40). Later, he reflects on Tupac’s impact, Kendrick’s influence, and his perspective on hip-hop’s evolution from the streets to mainstream industry (38:29). From behind-the-scenes insights on The Source’s “Five Mic” rating controversies (43:57) to the impact of gang culture in rap and how artists navigate public perception, Benzino offers unfiltered opinions on the state of hip-hop, loyalty, and how the digital age has changed the game. 00:00 - Downsizing & Humility – Benzino on Adjusting to Simpler Living 00:21 - Life Lessons – Growing from Experiences 00:32 - Hip-Hop Hustle – The Business Side of the Industry 01:14 - Self-Marketing 101 – Making a Name in Hip-Hop 02:10 - Clearing Up Eminem Rumors 03:20 - Comparing Wealth – Jay-Z vs. Benzino's Financial Journey 04:03 - Prize Picks Promo 04:49 - Beginnings with Dave Mays – Radio Roots 05:51 - Rise of The Source – Building a Hip-Hop Empire 07:58 - Magazine Transition – From Local to National 08:41 - Bond with Dave – The Early Hustle Days 09:07 - Hustler Mentality – Entering New York’s Scene 09:30 - The Move to NYC – A New Chapter in Hip-Hop 10:20 - Source & Hip-Hop's Rise 11:14 - Lawsuits & Police Trouble 12:25 - Police Brutality's Impact on Music 13:03 - Aftermath of Legal Battles 15:01 - Irvine Show Drama 16:49 - Ice-T’s Influence 17:48 - Honoring Legends 18:47 - Kendrick Lamar's Authenticity 19:58 - Drake vs. Kendrick – Background Comparisons 20:40 - The Importance of Battle Rap 21:32 - Drake's Staying Power 22:28 - Kendrick’s Cultural Moves 23:10 - Award Show Statements 24:49 - Q Tip on Tupac – A Different Perspective 26:41 - The Essence of Hip-Hop Culture 27:32 - Street vs. Industry Image 27:43 - Gang Culture in Rap 28:00 - The Competitive Spirit of Hip-Hop 28:12 - Kendrick’s Strategic Moves 28:43 - Kendrick's Aggression & Intent 29:08 - Unity Moments in Rap 29:37 - West Coast Origins – The Roots of Hip-Hop 30:08 - Battle Rap Evolution 31:13 - Old School vs. New School Rap Battles 32:12 - Kendrick's Influence in Battle Rap 33:41 - Why Hip-Hop Matters 35:52 - Foundations & Growth of Hip-Hop 36:57 - Rivalry Breakdown – Drake vs. Kendrick 38:29 - Tupac & The Source – Legacy Moments 39:44 - Tupac’s Leadership Traits 40:34 - Unsigned Hype & Five Mic Ratings 41:15 - Self-Promotion in Hip-Hop 42:36 - Source's Post-'94 Financial Success 43:57 - Five Mic Ratings Controversy 45:11 - How the Five Mic Committee Worked 46:49 - Podcast Intro & Overview 47:40 - First Female Editor Hiring 48:07 - Beef with Eminem 49:10 - Maintaining Power During Conflict 50:30 - Internet's Impact on The Source 52:21 - Partnership Trust Issues 54:01 - Press Conferences & Accountability 56:23 - Media's Role Today 56:32 - Infamous Tape Controversy 56:58 - Copyright & Legal Issues 57:37 - Inside the Magazine Business 58:41 - Early 2000s Financial Wins 1:00:05 - Spending Habits 1:01:01 - Evolution with Dave Mays 1:02:29 - Helping Hands & Generosity 1:04:14 - Life & Health Reflections 1:05:07 - Treating Family & Friends 1:05:33 - Generosity & Its Cost 1:05:54 - Value of Kindness 1:06:11 - Financial Struggles Reflections 1:06:23 - Lifestyle & Spending 1:06:57 - Living Fully 1:07:17 - Financial Lesson Reflections 1:07:40 - Spending Reality Check 1:08:11 - Simple Living Transition 1:08:45 - Moving to Miami 1:09:00 - Hip Hop Weekly’s Start 1:09:20 - Publishing Challenges 1:09:45 - Hip Hop Weekly's Success 1:10:11 - Collaborators in Publishing 1:10:46 - Business Insights 1:11:39 - The Source Involvement Recap 1:12:30 - Major Business Calls 1:13:40 - Trust & Business 1:14:25 - Final Reflections on Life & Business 1:14:30 - Shoutout: Check Out Bo Bo Boy and the Boys Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast