It's New Orleans: Out to Lunch
It's New Orleans: Out to Lunch
OUT TO LUNCH finds the country's most entertaining finance professor Peter Ricchiuti conducting business New Orleans style: over lunch. Each week Peter invites guests from the New Orleans business world to join him for a midday bite. CEO's, startups, managers, musicians, biomed needle-movers, tech success stories and entrepreneurs of all stripes put aside the elevator pitch and talking points and …Social links:
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That's Funny
What is fear? Fear is a natural response to a perception of danger. All creatures on earth have it. We use fear to spur us into action - to run or take other steps to save our lives. There are many studies listing specific fears of different societies. Believe it or not, here in the United Sates,…
32:10
Niche New Orleans
When you have a business that sells a product, you have two choices. You can try and sell it to everyone earth, like Coca Cola, or you can concentrate on a more targeted market. The Coca Cola model is called Mass Marketing. The targeted approach is called Niche Marketing. Sometimes businesses say…
30:10
Kitchen Disasters
If you’ve lived in New Orleans for any length of time, you’ve experienced your share of natural disasters. We even measure time here by hurricanes. We put events in context by describing them, for example, as “Before Katrina” or “After Ida.” After each one of these disasters, affected homeowners m…
29:40
Like Grandma Did It
In the course of childhood, we have innumerable experiences. We spend a portion of our adult lives trying to recover from the ones that scar us. But there are also positive experiences. Joyful times and meaningful relationships stay with us. They come to define happiness. For Brittney Hawkins Dob…
29:10
Cut Out The Middleman
Before the advent of e-commerce, the only way you could buy something was to go to a store. Manufacturers wholesaled products to retailers, and retailers added a profit margin, which became the price consumers paid. When e-commerce came along, some manufacturers realized they could cut out the m…
31:10
Extraordinary Undergoodies
When you start a business that sells a product, the first thing you have to do is resolve a contradiction. On the one hand, you want to sell a product everybody needs. On the other hand, if it’s so vital that everybody needs it, they’ve probably already got it. What you have to do is convince a co…
32:10
Jefferson Bougie
In New Orleans we pride ourselves on our extensive array of live entertainment. According to music media company, Off Beat, and tourist authority New Orleans & Company, on any given night we have, on average, 100 places to hear live music. If New York City had the same per capita number of live mu…
29:49
Pop Art Yarn
There are a number of ways of becoming a New Orleanian. You can be born here. You can marry someone from here. You can go to high school here – that’s a uniquely New Orleans badge of belonging - and then there’s a phenomenon called Magnetic Migration. That’s a term I coined to describe how certain …
30:45
Opportunity Knocks
When Drew Brees was The Saints’ quarterback he was regularly out and about in New Orleans. If you ran into him, you couldn’t help noticing that for a guy who had such a dominating presence on a football field, there didn’t seem to be anything physically exceptional about him. But when he played the…
37:15
Framed
When you walk into just about any interior space in the US – from the biggest office building to the smallest apartment – you’re almost certain to find art hanging on the walls. And not just one piece. From your doctor’s waiting room to your sister’s bedroom, you’ll typically find multiple works of…
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