It's New Orleans: Out to Lunch
It's New Orleans: Out to Lunch
OUT TO LUNCH finds the country's most entertaining finance professor Peter Ricchiuti conducting business New Orleans style: over lunch. Each week Peter invites guests from the New Orleans business world to join him for a midday bite. CEO's, startups, managers, musicians, biomed needle-movers, tech success stories and entrepreneurs of all stripes put aside the elevator pitch and talking points and …Social links:
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You Look Fabulous
Hi, it's Peter Ricchiuti. I’ve got a scenario I want to run by you, and I want your opinion. Here’s the situation: It’s morning. I get ready to leave the house. I pick out an outfit, get dressed, I look great. Then my wife says, “You can’t go out looking like that. That shirt doesn’t go with those…
31:05
Profit People Purpose
When you’re talking with someone and they want to know what final conclusion you want them to draw from your conversation, they might ask you, “What’s the bottom line?” The origin of the term, “the bottom line,” is business accounting. It refers to the literal bottom line of a financial statement …
32:20
IRL
When we text each other we use acronyms and abbreviations like OMG and LOL to convey meaning and emotion. And then there’s IRL – In Real Life. We use that to signal that we know the difference between the digital universe and reality. Online, you can play a first-person-shooter game with other peo…
32:10
Algiers Art
The common wisdom we’re taught when starting up a business is, “Solve a problem that needs solving.” But the truly exceptional success stories of our time have not followed this advice. When Coca Cola came along, nobody who was enjoying a long, cool glass of lemonade was clamoring for a sweet, syr…
31:20
That's Funny
What is fear? Fear is a natural response to a perception of danger. All creatures on earth have it. We use fear to spur us into action - to run or take other steps to save our lives. There are many studies listing specific fears of different societies. Believe it or not, here in the United Sates,…
32:10
Niche New Orleans
When you have a business that sells a product, you have two choices. You can try and sell it to everyone earth, like Coca Cola, or you can concentrate on a more targeted market. The Coca Cola model is called Mass Marketing. The targeted approach is called Niche Marketing. Sometimes businesses say…
30:10
Kitchen Disasters
If you’ve lived in New Orleans for any length of time, you’ve experienced your share of natural disasters. We even measure time here by hurricanes. We put events in context by describing them, for example, as “Before Katrina” or “After Ida.” After each one of these disasters, affected homeowners m…
29:40
Like Grandma Did It
In the course of childhood, we have innumerable experiences. We spend a portion of our adult lives trying to recover from the ones that scar us. But there are also positive experiences. Joyful times and meaningful relationships stay with us. They come to define happiness. For Brittney Hawkins Dob…
29:10
Cut Out The Middleman
Before the advent of e-commerce, the only way you could buy something was to go to a store. Manufacturers wholesaled products to retailers, and retailers added a profit margin, which became the price consumers paid. When e-commerce came along, some manufacturers realized they could cut out the m…
31:10
Extraordinary Undergoodies
When you start a business that sells a product, the first thing you have to do is resolve a contradiction. On the one hand, you want to sell a product everybody needs. On the other hand, if it’s so vital that everybody needs it, they’ve probably already got it. What you have to do is convince a co…
32:10