One way or the other, if you’re in business in the 21st century, you’re selling yourself. That’s true whether you’re selling crafts or services. Social platforms like TikTok, Instagram or YouTube are basically all marketplaces of personality. 

You still need a product that people want, but that’s not really enough. You need to connect with people if you want folks to buy what you’re selling.

When it works. It works. For many entrepreneurs today, the game is about virality. But lightning in a bottle isn’t a business model. At some point, you’ve got to have structure to be sustainable. Ask Colette Bernard.

Colette first went viral in 2021 selling two thousand t-shirts on TikTok. She was living in New York at the time just after graduating from the Pratt Institute. She paid off a little bit of her student debt and got out of the city. By the time she landed back in Lafayette where she grew up, she had a burgeoning online business with hundreds of thousands of followers craving her quirky, playful designs. 

Colette now owns three businesses. A gift shop called Cocodrie, a vintage clothing shop called Retreaux and her design label, the Artist Colette. Social media is her fourth business, Colette says, and the one taking up most of her time. 

An online presence is useful, of course, if you want to reach people. But if you want to help them, you’ll need a more personal touch. Shalonda Thibeaux is a Christian Life Coach and she uses YouTube to spread her message. But most of her work is high touch. Clients book one on one sessions with her to get advice on navigating challenges and changes in their lives.

Shalonda, who grew up in New Iberia and lives in Lafayette,  got into Life Coaching after working to move past trauma and confidence problems in her own life. Helping people has been at the center of every job choice she’s made in her life. She spent eight years working in foster care for the state government and now works with a faith-based foster care service. 

Shalonda also spent years as a jail minister for incarcerated women. In 2023, she got her life coaching certification and launched her coaching business, Talks with Shay, in 2024. 

Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Astor Morgan at itsacadiana.com.