Calcasieu Beer & Colombian Coffee
Hank Williams’ 1952 song, Jambalaya On The Bayou, was the first time much of the world heard anything about us. What at first-listen to most people sounded like a bunch of nonsense syllables like Lewis Carroll’s Jabberwocky, turned out to be a menu of Cajun dishes – Jambalaya, crawfish pie, file gu…
Stand Out From The Crowd
It’s getting easier by the day for your average person to become a graphic designer. Fire up a Canva account, and you can have a logo in minutes. And Lord knows AI is only making that easier, and more surreal. But, as things get easier for the masses, it puts a premium on stuff made by hand. Tim…
The Myth of the Starving Artist
Do you think maybe it's time we dispense with the myth of the starving artist? There are more than enough ways to make money in creative industries these days. And not just in applied arts like graphic design or architecture. "Marketability" can be a dirty word for some artists, but for others it’…
Borderless Teche
Summer is a tough time to be a parent. School is out. The sun is scorching. You need a break for your kids. Maybe they need a break from you. That’s why they created summer camp, a Godsend for working parents if there ever was one. Kids get a lot out of camp: time to play and be curious, maybe a …
Your Debut Novel
There’s a saying in the music industry: You have your whole life to make your first record. But one shot at making your second. Novelist Jennifer Moorhead, wrote three books before publishing her debut, Broken Bayou in 2024. It’s a thriller inspired by a real murder mystery, tapping into the nati…
Water Wings
Why sell a product when you can sell an adventure? Experiences are a hot commodity in today’s marketplace. They make memories. The kids love them. And they come in packages that don’t need a warehouse. And when you sell an experience, you’re usually selling expertise. Let’s say you want to go sc…
Colorwheel of Fortune
We tend to think of entrepreneurs as people with an obsessive vision. They have an idea that will change the world or at least make them lots of money. They take it to the workshop and hack away for days, hours, years until they bring their genius to market and find success. Sometimes, a business…
Whole Grain Bistro
Lafayette’s restaurant scene is famously difficult. There are more restaurants per person in the Hub City than there are in New Orleans, Austin and even New York City. Plus, you’re not just competing with the restaurant down the block. This is a place where everyone cooks. People set the standard i…
Cake & Candy
Quality isn’t enough to sell a product. Consumers need to connect with what you’re selling. And the first way they do that, usually, is by connecting with your brand. What is a brand? Well, for one thing, it starts with a name. But any marketing agency will tell you it’s more than that. It’s your…
Your Parcel In Space
Most of us think about business in terms of the point of sale. I’ve got a product. You’ve got money. You give me money for the product and boom: we have an economy. But Adam Smith’s invisible hand didn’t put that product on my shelf. It likely came on a truck. And that truck was built with parts …