A good product doesn’t just solve problems, it makes a customer feel good. And that can start with the buying experience itself. 

Smart retailers know how to balance a hard sell with a soft touch, making customers believe that they arein control, and most importantly they are special. 

For a lot of retailers, that means cultivating an experience. For Rusty Phillips, co-owner of The Bougie Bar in Downtown Lafayette, the experience is everything. 

Bougie Bar is essentially a candle-making activity center. Groups book time at the shop and bring snacks and drinks to enjoy while they make custom jelly candles. The shop also retails goodies like shirts, mugs and chocolates. 

The Bougie concept was a natural extension of Bourbon Royalty, the candle manufacturer Rusty founded with his business partner Jamie. Jamie made candles as a side hustle and the business grew into a pretty big producer, with around 800 wholesale accounts in 14 states. The Bougie Bar was born out of customer demand. Folks wanted to pop in the warehouse to make candles. In 2019, Bougie Bar was born. 

When you’re selling clothes, you’re selling something personal. All the more so when you’re selling something intimate, like bras and lingerie. 

Meaghan McCarron Savoy is the owner of La Femme, a bra fitting studio and retailer in Lafayette.

La Femme’s specialty is quality and customization. Meaghan's staff is expertly trained in fitting the hand-selected brands they carry. And they help customers think through all of the possible applications and needs for their purchases. They have a lactation consultant and an expert in mastectomy fitting on staff. 

It’s a complicated business. Women often hate bras. They can be uncomfortable to wear and awkward to purchase. La Femme’s answer is attention to detail and a community vibe. They’re selling confidence, Meaghan says. She would know. Meaghan was a loyal customer before she bought the shop in 2021.

Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Lilliana Morgan at itsacadiana.com.

A good product doesn’t just solve problems, it makes a customer feel good. And that can start with the buying experience itself. 
Smart retailers know how to balance a hard sell with a soft touch, making customers believe that they are in control, and most importantly they are special. 
For a lot of retailers, that means cultivating an experience. For Rusty Phillips, co-owner of <a href="https://mybougiebar.com/">The Bougie Bar in Downtown Lafayette</a>, the experience is everything. 
Bougie Bar is essentially a candle-making activity center. Groups book time at the shop and bring snacks and drinks to enjoy while they make custom jelly candles. The shop also retails goodies like shirts, mugs and chocolates. 
The Bougie concept was a natural extension of Bourbon Royalty, the candle manufacturer Rusty founded with his business partner Jamie. Jamie made candles as a side hustle and the business grew into a pretty big producer, with around 800 wholesale accounts in 14 states. The Bougie Bar was born out of customer demand. Folks wanted to pop in the warehouse to make candles. In 2019, Bougie Bar was born. 
When you’re selling clothes, you’re selling something personal. All the more so when you’re selling something intimate, like bras and lingerie. 
Meaghan McCarron Savoy is the owner of <a href="https://www.lafemmela.com/">La Femme, a bra fitting studio and retailer in Lafayette</a>.
La Femme’s specialty is quality and customization. Meaghan's staff is expertly trained in fitting the hand-selected brands they carry. And they help customers think through all of the possible applications and needs for their purchases. They have a lactation consultant and an expert in mastectomy fitting on staff. 
It’s a complicated business. Women often hate bras. They can be uncomfortable to wear and awkward to purchase. La Femme’s answer is attention to detail and a community vibe. They’re selling confidence, Meaghan says. She would know. Meaghan was a loyal customer before she bought the shop in 2021.
Out to Lunch Acadiana was recorded live over lunch at <a href="https://lafayette.servingsushi.com/">Tsunami Sushi</a> in downtown Lafayette. You can find photos from this show by <a href="https://www.instagram.com/l.lili.l/">Lilliana Morgan</a> at <a href="https://itsacadiana.com/2023/09/12/bougie-lingerie/">itsacadiana.com</a>.

OUT TO LUNCH Business over lunch. Each week Christiaan invites guests from Acadiana's business community to join him. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

OUT TO LUNCH Business over lunch. Each week Christiaan invites guests from Acadiana's business community to join him. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

OUT TO LUNCH finds The Current Publisher and Editor Christiaan Mader conducting business Acadiana style: over lunch. Each week Aileen invites guests from Acadiana's  business community to join her. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

It's Acadiana: Out to Lunch

Bougie Lingerie

Some things are better left to the professionals. If you’re a VIP with a target on your back, security is one of those things.

Protection

Personal security is a highly specialized business. It takes discipline, preparation and the willingness to put your life on the line for your client. Risking life and limb isn’t for everyone. And that’s why few people get into personal security. 

Those who do, like Myron Fonseca, often come from backgrounds in the military or law enforcement. Myron comes from both. Myron spent 31 years in the U.S. Army, retiring as Colonel. He served as a commander in Iraq and received a Gold Star. 

In the 1970s, Myron began a career in policing. He worked in SWAT and as a bailiff for a judge. The experience sparked an idea to go into personal security. In 2022, he started Top Brass Protection.

Top Brass offers security services for individuals, families, businesses, homes and valuables. He also helps clients develop response plans for emergencies and disasters, including active shooter preparation. But the bread and butter of Top Brass is executive protection — personal security for VIPs.

Pole Dance

If you need protection, you’ll need a body man. If you want to work on your body and your body image, you might try pole dancing. And yes, you’ll need some training. Just ask Magnolia Love. 

Magnolia is the owner of Magnolia’s Playground, a pole fitness and yoga studio.

Magnolia struggled with body image issues and self-esteem in her 20s. And in 2012, she discovered pole dancing on Youtube. She liked the idea, bought a pole and tried to teach herself. It took years to learn but took off when she moved to Texas and started taking classes. 

When she moved home to Scott, Magnolia decided to open a pole fitness studio herself. She bought four poles and installed them in a mother-in-law suite in her backyard. Something clicked. She gathered students, and in 2023 Magnolia opened a brick and mortar studio in Downtown Lafayette. 

The studio attracts 60 students each week and has 25 studio members. Magnolia employs seven teachers and hosts 15 classes per week. 

Magnolia is also a certified yoga instructor and a certified funeral director and embalmer.

Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Astor Morgan at itsacadiana.com.

Some things are better left to the professionals. If you’re a VIP with a target on your back, security is one of those things.
Protection
Personal security is a highly specialized business. It takes discipline, preparation and the willingness to put your life on the line for your client. Risking life and limb isn’t for everyone. And that’s why few people get into personal security. 
Those who do, like Myron Fonseca, often come from backgrounds in the military or law enforcement. Myron comes from both. Myron spent 31 years in the U.S. Army, retiring as Colonel. He served as a commander in Iraq and received a Gold Star. 
In the 1970s, Myron began a career in policing. He worked in SWAT and as a bailiff for a judge. The experience sparked an idea to go into personal security. In 2022, he started <a href="https://oneacadiana.secure.nonprofitsoapbox.com/business-directory/record/0015w00002nhCvgAAE">Top Brass Protection</a>.
Top Brass offers security services for individuals, families, businesses, homes and valuables. He also helps clients develop response plans for emergencies and disasters, including active shooter preparation. But the bread and butter of Top Brass is executive protection — personal security for VIPs.
Pole Dance
If you need protection, you’ll need a body man. If you want to work on your body and your body image, you might try pole dancing. And yes, you’ll need some training. Just ask Magnolia Love. 
Magnolia is the owner of <a href="https://magnoliasplayground.my.canva.site/">Magnolia’s Playground</a>, a pole fitness and yoga studio.
Magnolia struggled with body image issues and self-esteem in her 20s. And in 2012, she discovered pole dancing on Youtube. She liked the idea, bought a pole and tried to teach herself. It took years to learn but took off when she moved to Texas and started taking classes. 
When she moved home to Scott, Magnolia decided to open a pole fitness studio herself. She bought four poles and installed them in a mother-in-law suite in her backyard. Something clicked. She gathered students, and in 2023 Magnolia opened a brick and mortar studio in Downtown Lafayette. 
The studio attracts 60 students each week and has 25 studio members. Magnolia employs seven teachers and hosts 15 classes per week. 
Magnolia is also a certified yoga instructor and a certified funeral director and embalmer.
Out to Lunch Acadiana was recorded live over lunch at <a href="https://lafayette.servingsushi.com/">Tsunami Sushi</a> in downtown Lafayette. You can find photos from this show by <a href="https://www.astormorgan.com/">Astor Morgan</a> at<a href="https://itsacadiana.com/2024/05/13/pole-dance-protection/"> itsacadiana.com</a>.

Pole Dance Protection

Marketing your new business idea can take a few different shapes. 

You might take a deep dive with market research and try to define the demographic slice of consumer you’re looking for. Before you even bring your product to the shelves, you’ll try to understand the potential for growth: How many customers are out there who would want what you’re selling? How much disposable income do they have? What services are they already using?

It’s a way of measuring your potential. And that can be crucial to attracting investors, especially to a new idea and a niche product. But for a lot of entrepreneurs, the very first market test is themselves. 

Kelly Hebert has a background in marketing and runs a media and design company with her husband. But Kelly is here to talk about a feeling we’re all familiar with: hangriness.

On a long road trip, Kelly got a little hungry and irritable and had a frustrating time finding a place to eat on her route. The experience inspired a search for an easier way. That led her to Dryve, a new travel app designed for parents. 

Dryve helps them make easier pit stops with streamlined searches for coffee, restaurants, fuel and more. The idea is to quickly direct parents to what they need with as little distraction as possible. 

Not every business idea requires extensive market research or design. Sometimes you just need a gimmick. 

People like to poo-poo a kitschy calling card, but let’s face it: Everyone in business is trying to stand out. And little stands out more than Santa riding a lawn mower. If you run into that yuletide vision in Lafayette, you’re probably looking at Santa Sutton.

Santa’s idea began as a way of getting noticed. He took his dad’s old Santa suit and started riding an electric scooter, just to see if he could go viral.  And he did. Santa on a Scooter became something of a sensation on TikTok, and Santa parlayed that fame into a business: Santa on a Mower.

Santa on a Mower is exactly what it sounds like. And it works. Since launching in 2022, Santa has signed dozens of properties to manage year round.  Before that, Santa worked for 15 years as a chef and was born and raised in Lafayette.

Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Astor Morgan at itsacadiana.com.

Marketing your new business idea can take a few different shapes. 
You might take a deep dive with market research and try to define the demographic slice of consumer you’re looking for. Before you even bring your product to the shelves, you’ll try to understand the potential for growth: How many customers are out there who would want what you’re selling? How much disposable income do they have? What services are they already using? It’s a way of measuring your potential. And that can be crucial to attracting investors, especially to a new idea and a niche product. But for a lot of entrepreneurs, the very first market test is themselves. 
Kelly Hebert has a background in marketing and runs a<a href="https://www.roberthebertmedia.com/"> media and design company </a>with her husband. But Kelly is here to talk about a feeling we’re all familiar with: hangriness.
On a long road trip, Kelly got a little hungry and irritable and had a frustrating time finding a place to eat on her route. The experience inspired a search for an easier way. That led her to <a href="https://www.projectdryve.com/">Dryve</a>, a new travel app designed for parents. 
Dryve helps them make easier pit stops with streamlined searches for coffee, restaurants, fuel and more. The idea is to quickly direct parents to what they need with as little distraction as possible. 
Not every business idea requires extensive market research or design. Sometimes you just need a gimmick. 
People like to poo-poo a kitschy calling card, but let’s face it: Everyone in business is trying to stand out. And little stands out more than Santa riding a lawn mower. If you run into that yuletide vision in Lafayette, you’re probably looking at Santa Sutton.
Santa’s idea began as a way of getting noticed. He took his dad’s old Santa suit and started riding an electric scooter, just to see if he could go viral.  And he did. Santa on a Scooter became something of a sensation on TikTok, and Santa parlayed that fame into a business: <a href="https://santaonamower.com/">Santa on a Mower</a>.
Santa on a Mower is exactly what it sounds like. And it works. Since launching in 2022, Santa has signed dozens of properties to manage year round.  Before that, Santa worked for 15 years as a chef and was born and raised in Lafayette.
Out to Lunch Acadiana was recorded live over lunch at <a href="https://lafayette.servingsushi.com/">Tsunami Sushi</a> in downtown Lafayette. You can find photos from this show by <a href="https://www.astormorgan.com/">Astor Morgan</a> at <a href="https://itsacadiana.com/2024/04/29/santa-the-hungry-kids/">itsacadiana.com</a>.

Santa & The Hungry Kids

If you’re gonna be first, you’re gonna take a risk. All the more so if you’re going to market with a foreign concept. 

People are creatures of habit. We look to the world we know to understand new concepts. And if something we’re trying is unlike anything we’ve tried before…that can be a recipe for failure.

Think of it this way: People who are remembered for being ahead of their time aren’t usually remembered for being wildly successful. It’s a contradiction in terms.  To illustrate: Imagine trying to explain yoga to a bunch of Cajuns in the 1980s. 

Movement

Yoga is so commonplace now, it’s hard to fathom. But that’s pretty much the story of Jerry Smith-Guidry, who was one of the very first people to teach yoga in Lafayette. A self-described “type A” personality, she discovered wellness and yoga in 1989 and fell in love. She went on to create the yoga program at Red Lerille’s Health Club here in Lafayette. 

Today, Jerry runs Acadiana Yoga & Wellness studio, which she founded in 2009. Acadiana Yoga offers a range of wellness services, including yoga classes, massage, reiki, pilates and more. It’s also the only Yoga and Pilates mat certification in Lafayette. 

Meat

It’s one thing when you’re introducing something new, and another thing entirely to introduce something misunderstood. Like bologna. Yes, bologna. And if you’re eating a slice of cajun smoked bologna made by Ross Brown, go ahead and get rid of any preconceived notion of how that sausage is made.

This is Bougie Bologna — High grade stuff made from pork shoulder. 100% free of byproducts, mechanically separated meats, and the unmentionables you usually find in bologna with the first name O-S-C-A-R.

Ross got into making bologna to convince his wife to like it. He learned the process from YouTube and started selling at a local bar — the Freetown Boom Boom Room in Lafayette. It caught on. And in 2022, Bougie Bologna was born. Ross quit his job offshore and has moved into bologna full time.

Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Astor Morgan at itsacadiana.com.

If you’re gonna be first, you’re gonna take a risk. All the more so if you’re going to market with a foreign concept. 
People are creatures of habit. We look to the world we know to understand new concepts. And if something we’re trying is unlike anything we’ve tried before…that can be a recipe for failure.
Think of it this way: People who are remembered for being ahead of their time aren’t usually remembered for being wildly successful. It’s a contradiction in terms.  To illustrate: Imagine trying to explain yoga to a bunch of Cajuns in the 1980s. 
Movement
Yoga is so commonplace now, it’s hard to fathom. But that’s pretty much the story of Jerry Smith-Guidry, who was one of the very first people to teach yoga in Lafayette. A self-described “type A” personality, she discovered wellness and yoga in 1989 and fell in love. She went on to create the yoga program at Red Lerille’s Health Club here in Lafayette. 
Today, Jerry runs <a href="https://acadianayoga.com/">Acadiana Yoga &amp; Wellness</a> studio, which she founded in 2009. Acadiana Yoga offers a range of wellness services, including yoga classes, massage, reiki, pilates and more. It’s also the only Yoga and Pilates mat certification in Lafayette. 
Meat
It’s one thing when you’re introducing something new, and another thing entirely to introduce something misunderstood. Like bologna. Yes, bologna. And if you’re eating a slice of cajun smoked bologna made by Ross Brown, go ahead and get rid of any preconceived notion of how that sausage is made.
This is <a href="https://www.bougiebologna.com/">Bougie Bologna</a> — High grade stuff made from pork shoulder. 100% free of byproducts, mechanically separated meats, and the unmentionables you usually find in bologna with the first name O-S-C-A-R.
Ross got into making bologna to convince his wife to like it. He learned the process from YouTube and started selling at a local bar — the Freetown Boom Boom Room in Lafayette. It caught on. And in 2022, Bougie Bologna was born. Ross quit his job offshore and has moved into bologna full time.
Out to Lunch Acadiana was recorded live over lunch at <a href="https://lafayette.servingsushi.com/">Tsunami Sushi</a> in downtown Lafayette. You can find photos from this show by <a href="https://www.astormorgan.com/">Astor Morgan</a> at itsacadiana.com.

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