ITCHITCH

Business is Personal

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ITCH

Welcome to Itch. My name’s Luke, I’m 32 years old, and I’m from Australia. I’ve spent my life with an insatiable curiosity, an ‘itch’ if you will, and 
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In today’s episode, I look at a recent conversation I had with a friend of mine, and explore a lesson that was formed from the affects of the age-old saying “it’s nothing personal, it’s just business”.

In a world where work and business is becoming even more personal than ever before, I find that we too often allow for this 'cultural norm' to corrode our deepest desires for meaning and belonging in what we do. I explore how work is the same as a relationship, and how we can take a moment to self reflect on our own needs and desires, and whether we continue this reality or change it.

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ITCH

Welcome to Itch. My name’s Luke, I’m 32 years old, and I’m from Australia. I’ve spent my life with a 
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