Invest in YouInterview With Founder of GrowthExpertz, Andrew Miller
Fredrik is joined by Digital marketing expert, founder of GrowthExpertz and leader in growing and scaling startups from Dubai to Silicon Valley, Andrew Miller. Listen in as Fredrik and Andrew discuss how to efficiently scale start-ups by growing your own PR list, how to master the foundations of marketing and why focusing on your mission and solving problems and not earnings millions is the key to success.
KEY TAKEAWAYS
- When starting and scaling a business, your goal should never be to exit, your goal should be to solve problems and help people. If you reach a point where an exit investment injection of capital will help you reach your mission quicker than you should take it, but your goal should never be to make millions.
- Follow the marketing foundation by tightening your analytics, ensuring you have the right call to action and the correct lead magnet for your product, the right social media branding and onboarding process. All of these things, in the beginning, are hard to get right and it’s therefore important to hire a consultant for the first 6-12 months marketing for your start up.
- Public relations and PR marketing boils down to building a list of people that you want to tell your story to and communicating it in an easy to consume manner that builds interest and intrigue and value in the minds of your audience.
- Growth hack: Subconsciously grow your own PR list as you begin to develop your product. Over time your list will give you a head start when it comes to realising news about your product or service.
BEST MOMENTS
“Learn to walk on your own before you start sprinting with Facebook or Google etc”
“People aren’t investing in the right areas of marketing at the right time”.
“Everyone is building products to help solve peoples problems”
“When the goal is to make money and profit, you have a shorter fuse to move onto the next thing.”
“The US market for startups is worth 10-15 times more than the rest of the world combined and around 70% is located in San Francisco”
“You have to keep changing what you do in your life until you find that product-market fit that makes you happy. Until you find that, everything else falls by the wayside.”
“Invest In You means spending money and time to create a better future for yourself.”
VALUABLE RESOURCES
Sign up for Andrew's book :)
https://publishizer.com/0-growth/checkout/18925/
ABOUT THE GUEST
Andrew Miller spent 15+ years building growth for young startups from Dubai to Silicon Valley. After three successful, VC-backed startup exits as Head of Marketing, he founded a boutique startup marketing consultancy GrowthExpertz, in 2016. Since then, Andrew has launched and scaled growth channels for tech projects in over 10 countries and lectured on Growth Hacking and Digital Marketing around the globe. I've worked with both 500startups and yCombinator projects, lead startup projects with multi-billion-dollar corporations, written for Startup Grind and Startup Nation and even launched my own interactive online growth hacking course (ask me for a discount).
CONTACT METHOD
Andrew Lee Miller
https://www.linkedin.com/in/andrewstartups/
Andrewstartups.com
ABOUT THE HOST
Serial entrepreneur Fredrik Sandvall loves sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurs, personal development and doing fun things. He hopes to ensure you take action, helping others and yourself, plus enjoy the journey we call life.
CONTACT METHOD
Contact Fredrik Sandvall – Invest in You
https://www.linkedin.com/in/sandvall/?originalSubdomain=uk
https://www.facebook.com/FredrikinLondon
https://itunes.apple.com/gb/podcast/investing-skills/id1445899547?mt=2
Contact Charlie Sandvall
Contact Ivan Sandvall
