240. Improving strategy with AI

Published Feb 27, 2025, 12:00 PM

A key challenge to developing corporate strategy is moving quickly enough with the right insights to gain and maintain a competitive edge. Generative AI can help with this, as our guests this week describe.In this episode, we talk with three strategy experts about their research into using gen AI to help develop corporate strategy and the successes and challenges they encountered.

Bruce Delteil is the managing partner of our Vietnam office and leads our Strategy Practice in Asia. He serves clients on all aspects of strategy development, including scenario planning, visioning, war games, and the impact of gen AI. Antoine Montard is our Strategy Practice director of client capabilities based in Lisbon. He leads our Strategy, Research, and Insight Center and helps develop novel approaches for strategy, builds capabilities of teams and clients, and serves as a strategy expert on client projects. Andrea Tricoli is an associate partner in our Strategy and Corporate Finance Practice based in London. He leads our initiative to apply generative AI to our Strategy Method. He serves organizations on how to use analytics and AI to drive better decision-making, especially across the finance and strategy functions.


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We all know the world is moving faster. We also know that as upheaval becomes the norm, vast busines 
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